Privacy Policy

1. Who We Are

Astute Business Consulting Ltd. is a business consulting firm based in Tema, Ghana. In this policy, “Astute”, “we”, “us” and “our” refer to Astute Business Consulting Ltd.

Our website is businessplangh.com. Where Astute determines why and how personal information is processed, Astute acts as the data controller for that information.

2. Information We May Collect

The information we collect depends on how you interact with us. It may include:

• name, email address, telephone or WhatsApp number;
• business or organisation name and, where relevant, your job title or role;
• information about your business, project, funding need or consulting requirement;
• answers submitted through assessments, calculators, diagnostics and website forms;
• messages and information you provide through the Astute Lead Assistant;
• information supplied when requesting a consultation, quotation, proposal, resource or service;
• technical and usage information such as browser, device, pages viewed, referral source and interactions; and
• advertising or campaign information such as source, medium and campaign identifiers where available.

Please avoid submitting confidential, sensitive or unnecessary personal information through general website forms unless it is genuinely required for the matter you want us to address.

3. How We Collect Information

We may receive information when you submit a form, complete a diagnostic, readiness test or calculator, use the Astute Lead Assistant, request a resource, contact us by email, telephone or WhatsApp, respond to an advertisement, engage us for consulting work, or browse and interact with our website.

We may also receive limited campaign, referral or usage information from advertising, analytics and technology providers used on the website.

4. How We Use Personal Information

We may use personal information to:

• respond to enquiries and requests;
• understand your requirement and recommend an appropriate next step;
• prepare quotations, proposals or consulting engagements;
• deliver assessments, resources, tools and requested services;
• follow up on enquiries or incomplete service requests where appropriate;
• manage client relationships and contracted work;
• improve our website, tools, customer experience and services;
• measure website and advertising performance;
• protect the website, prevent misuse and maintain appropriate records; and
• send marketing or educational communications where we have an appropriate basis, including consent where required.

We do not sell personal information to third parties.

5. Advertising, Analytics and Social Media

Astute may use advertising and analytics services to understand how visitors find and use the website, measure campaigns and improve marketing. These may include services provided by Google and Meta, depending on the technologies active on the website at a particular time.

When you arrive through an advertisement, campaign source, advertisement identifiers, the page visited, device information and website actions may be used to measure performance. Where advertising cookies or similar technologies require consent, they should be used in accordance with the consent choices presented to you.

If you submit information through a lead form hosted by an advertising or social media platform, that platform may process the information under its own privacy terms before providing it to Astute. Once Astute receives it, our handling of the information is governed by this Privacy Policy.

6. Cookies and Similar Technologies

Our website may use cookies, local storage and similar technologies to remember preferences, support website functionality, understand usage, measure conversions and improve advertising. Some are necessary for website functions while others may relate to analytics or advertising.

You can manage cookies through your browser settings and, where available, through website consent controls. Blocking some technologies may affect how certain website features work.

7. When We May Share Information

We may share information where reasonably necessary with service providers that help us operate our website, communications, hosting, analytics, advertising or business systems. We may also disclose information where required by law or legal process, or where reasonably necessary to protect Astute, our clients, website users or others.

We expect service providers processing information for us to handle it only for the relevant purpose and subject to appropriate confidentiality and security obligations.

8. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business records, meet contractual or legal requirements, or resolve disputes. Information no longer required may be deleted, anonymised or securely archived as appropriate.

9. How We Protect Information

We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, alteration, loss, misuse or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.

10. Your Data Protection Rights

Subject to applicable law and the circumstances of the processing, you may have rights to:

• be informed about collection and use of your personal information;
• request access to information held about you;
• request correction of inaccurate or incomplete information;
• object to or request restriction of certain processing;
• withdraw consent where processing depends on consent;
• request deletion or destruction where applicable; and
• object to direct marketing communications.

To exercise a privacy right, contact us using the details below. We may need to verify your identity before acting on a request.

11. Marketing and Educational Communications

If you choose to receive marketing, insights, follow-up information or other promotional communications from Astute, we may use the contact details you provide for that purpose. You can ask us to stop direct marketing at any time by using an unsubscribe option where provided or by contacting us.

Stopping marketing messages does not prevent us from sending service-related or transactional communications where necessary.

12. Third-Party Websites and Services

Our website may link to third-party websites or services, including social media and messaging platforms. Their privacy practices are controlled by those organisations, not Astute. We encourage you to review their privacy information before providing personal data.

13. Children's Privacy

Astute's consulting services and website are intended primarily for businesses, organisations and adults acting in a professional or entrepreneurial capacity. We do not knowingly seek to collect personal information from children through our business enquiry and marketing processes.

14. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, technology or legal obligations change. The latest version will be published here and the “Last updated” date will be revised.

15. Contact Us About Privacy

Questions, requests or concerns about this policy or the way Astute handles personal information can be directed to:

If you believe your data protection rights have been infringed, you may also have the right to raise the matter with the Data Protection Commission of Ghana.