Hire Rate Dashboard
Ownership, utilisation, fuel, operator, maintenance, mobilisation and profit margin in one model.
Free Equipment Hire & Rental Pricing Calculator
Know the True Cost of Every Hire Before You Quote the Customer.
For equipment rental companies and machinery owners that need to calculate ownership cost, fuel, operator, maintenance, mobilisation, utilisation and a profitable hourly or daily hire rate.
Plant Hire CompaniesPrice heavy equipment from full ownership and operating cost.
Construction Equipment OwnersSee what idle time does to hourly cost.
Industrial Rental FirmsCalculate profitable machine and equipment hire rates.
Fleet ManagersCompare actual hire profitability with quoted rates.
Equipment rental pricing toolkit
From Asset Ownership to Customer Hire Rate.
Ownership Cost
Calculate depreciation and fixed ownership cost per realistic billable hour.
Fuel Cost
Use litres per hour, fuel price and a consumption reserve to estimate hire fuel cost.
Operator Cost
Include operator, mate, welfare and hire duration in the people cost.
Maintenance Reserve
Spread servicing, overhaul, tyres, tracks and wear parts across operating hours.
Utilisation
See how lower billable utilisation increases fixed cost per hire hour.
Mobilisation & Transport
Price towing, low-bed transport, loading, permits, travel and other mobilisation cost.
Hourly / Daily Pricing
Convert true hourly cost into a profitable hourly and daily rental rate.
Hire Profitability
Compare customer revenue with actual ownership, fuel, operator, maintenance and mobilisation cost.
Astute Equipment Hire & Rental Pricing Calculator
Know the True Hourly and Daily Cost of the Equipment Before You Quote the Hire Rate.
Built for equipment rental companies, plant-hire businesses, construction equipment owners and machinery operators. Calculate ownership cost, fuel, operator, maintenance, transport, utilisation and profitable hire rates.
Current equipment
My Equipment
Set the equipment type, ownership assumptions, currency and planning period once.
Complete equipment economics
Build the true hire cost from ownership to operations.
The calculator separates fixed ownership cost from hourly operating cost so utilisation has a visible effect on the minimum sustainable hire rate.
Equipment ownership
Working capacity & utilisation
Hourly operating cost
Pricing & job costs
Ownership cost
Convert equipment purchase value into an hourly ownership cost.
Fuel cost
Calculate fuel cost per operating hour and per hire.
Operator cost
See the full people cost attached to one hire.
Maintenance reserve
Reserve for servicing and repairs before the breakdown happens.
Utilisation
See how idle equipment pushes up the hourly ownership cost.
Mobilisation & transport
Price the cost of moving equipment to and from the job.
Hourly & daily pricing
Convert true operating cost into a profitable hire rate.
Hire profitability
Check whether a completed or proposed hire actually makes money.
Equipment details
Set the equipment context once.
Saved scenarios
Open an equipment costing saved on this device.
Why hire-rate discipline matters
A Machine Can Be Busy and Still Fail to Pay for Itself.
Fuel and operator wages are easy to see because they are paid frequently. Depreciation, insurance, finance cost, major repairs and idle time are less visible but still have to be recovered from the hire rate.
The calculator spreads ownership cost across realistic billable hours and then adds operating and mobilisation costs before applying profit. That makes the customer rate much easier to defend commercially.