True Product Cost
Purchase cost, freight, statutory allocation, handling, warehousing, packaging and shrinkage.
Free Retail & Wholesale Pricing Toolkit
Know the Right Selling Price Before You Offer the Discount.
For shops, wholesalers, distributors and importers that need to turn purchase or landed cost into profitable retail, wholesale and reseller prices.
Price from the full cost you need to recover, not only the supplier invoice. Recheck margins whenever purchase cost, freight or discounts change.
Retail ShopsSet retail prices and test promotions before discounting.
WholesalersPrice volume orders while protecting contribution margin.
DistributorsCreate dealer and reseller price ladders.
ImportersTurn landed cost into channel-specific selling prices.
A practical product-pricing desk
From Supplier Cost to Retail Shelf Price.
Markup & Margin
See why markup on cost and gross margin on selling price produce different prices.
Retail / Wholesale Ladder
Set separate retail, wholesale and distributor prices from channel margin targets.
Reseller Pricing
Protect your own margin while giving the reseller enough room to sell profitably.
Discount Check
See net price, remaining margin, minimum price and maximum safe discount.
Promotion Profit
Compare normal profit with promotional profit after lower price and campaign spend.
Bundle Pricing
Check bundle discount, customer saving and the margin left on the bundle.
Sales Profit
Estimate total profit from expected units, net selling price and sales-related costs.
Customer Quotation
Create a clean product-supply quotation without exposing internal product cost.
Astute Retail & Wholesale Pricing Toolkit
Know the Right Selling Price Before You Offer the Discount.
Built for shops, wholesalers, distributors and importers. Start with purchase or landed cost, then calculate markup, gross margin, reseller prices, retail prices, discount limits and promotion profitability.
True product cost
Build the cost you should price from.
Use either a simple purchase cost or add freight, handling, local delivery and other direct costs to arrive at a fuller landed or shelf-ready cost.
Markup & margin
Stop confusing markup with margin.
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. The same percentage does not give the same selling price.
Retail & wholesale price ladder
Set separate prices for retail, wholesale and distributor channels.
Each level is calculated from your true product cost and the margin target for that channel.
Reseller pricing
Give the reseller enough room without giving away your own margin.
Discount check
See the real margin left after a discount.
Promotion profitability
Check whether the promotion grows sales or simply destroys profit.
Bundle pricing
Price multiple products together without hiding the true bundle margin.
Sales profit
Estimate profit from a planned sales quantity.
Customer quotation
Create a clean wholesale, distribution or retail-supply quotation.
The quotation shows customer prices only. Internal purchase cost and margin are not shown.
Your business
Customer
Quotation lines
Add products, quantities and customer selling prices.
Product details
Set the product once.
Saved products
Open a product pricing record saved on this device.
Why pricing discipline matters
A Product Can Have Sales and Still Produce Very Little Profit.
Businesses often lose margin through three small decisions: pricing from supplier cost instead of true cost, confusing markup with margin, and approving discounts without recalculating profit.
The toolkit makes those effects visible immediately so retail, wholesale and reseller prices can be set from numbers rather than intuition.