Business Diagnostics Service - Unlock 6 Key Performance Areas for Your SME
PERFORMANCE OPTIMIZATION

Business Diagnostics Service: Boost SME Performance with Expert Evaluation

Running a business without diagnostics is like driving without a dashboard. Our service gives Ghanaian SMEs a clear picture of their strengths, weaknesses, and untapped potential—so they can make the right decisions at the right time.

What Is Business Diagnostics?

Business diagnostics is a structured, professional assessment of your company's internal functions, strategic direction, and performance indicators. This service is based on a globally tested framework developed by the International Trade Centre (ITC) to support SME competitiveness.

"After our diagnostic, we identified a 30% cost savings opportunity in our supply chain and increased profitability by 22% in 6 months." — Adwoa M., Food Processing CEO

We Evaluate Your Business Across:

  • 📊
    Strategy & Governance
    Vision alignment, decision-making processes, and leadership effectiveness
  • 📈
    Marketing & Sales
    Customer acquisition, branding, pricing strategies, and conversion metrics
  • 🔧
    Operations & Supply Chain
    Process efficiency, quality control, and vendor management systems
  • 👥
    Human Resource Management
    Talent acquisition, retention strategies, and organizational culture
  • 💰
    Financial Performance
    Cash flow management, profitability analysis, and investment readiness
  • 💡
    Innovation & Digitalization
    Technology adoption, R&D processes, and digital transformation potential

How Our Diagnostic Process Works

1

Discovery Session

90-minute deep dive into your business objectives and challenges

2

Data Collection

Comprehensive review of documents, processes, and metrics

3

Analysis

ITC framework applied to identify strengths and opportunities

4

Report Delivery

Detailed findings with prioritized recommendations

5

Implementation

Optional support executing key improvements

Ready for Your Business Health Check?

Our diagnostic service has helped 150+ Ghanaian SMEs uncover an average of 27% untapped potential in their operations. Limited slots available.

📊 Get Your Diagnostic Report

⏳ Next available diagnostic session: Thursday, 2 PM

Business Diagnostics - 5 Critical Reasons Ghanaian SMEs Need Evaluation

Why Your Business Needs Business Diagnostics

Most Ghanaian SMEs operate with limited resources, making it crucial to prioritize high-impact decisions. Our diagnostic service provides the clarity you need to maximize every cedi.

🔍

Identify Bottlenecks

Pinpoint exactly where your operations slow down or cost you money. Our diagnostics reveal the specific processes that need optimization.

"The diagnostic showed us how our inventory management was costing us GHS 15,000 monthly in waste."

🎯

Strategic Alignment

Ensure your business strategy matches current market realities. We help you pivot effectively based on concrete data.

"Realized our product mix was wrong for our target demographic - increased sales by 40% after adjustment."

💰

Cost Efficiency

Uncover hidden cost drains and operational inefficiencies that silently erode your profit margins month after month.

"Found 28% savings in procurement costs through vendor analysis."

👥

Team Optimization

Evaluate staff competencies and organizational structure to build a high-performance team that drives growth.

"Restructured our team roles and saw productivity increase by 35%."

📢

Marketing Effectiveness

Assess your marketing ROI and customer reach to ensure every marketing cedi works harder for your business.

"Redirected our ad spend to more effective channels - 3X more leads at same cost."

📊

Data-Driven Decisions

Move from guesswork to evidence-based strategy with clear metrics and actionable insights tailored to your business.

"Now we make decisions based on data, not hunches - transformed our growth trajectory."

92%
of clients find new growth opportunities
27%
average cost savings identified
150+
Ghanaian SMEs diagnosed
GHS 3.2M
in collective savings unlocked

Ready to Uncover Your Hidden Potential?

Our diagnostic service delivers the insights you need to make smarter decisions and accelerate growth. Limited slots available each month.

📈 Book Your Diagnostic Now

⏳ Next available consultation: Tuesday, 10 AM

Business Diagnostics Process - 5-Step ITC Methodology for Ghanaian SMEs

How It Works

We follow the ITC-endorsed methodology, combining qualitative insights with quantitative data to deliver comprehensive business diagnostics for Ghanaian SMEs.

1

Initial Consultation

We conduct a 90-minute deep dive to understand your business objectives, challenges, and key performance indicators. This establishes the foundation for our diagnostic approach.

Outcome: Clear diagnostic scope and customized evaluation framework

2

Data Collection

Through structured interviews, comprehensive questionnaires, and document analysis, we gather both qualitative insights and quantitative data across all business functions.

Management Interviews Financial Analysis Process Mapping Market Data

Outcome: Comprehensive dataset for accurate evaluation

3

Diagnostic Evaluation

Using strategic frameworks like SWOT, PESTEL, and Porter's Five Forces, combined with industry benchmarks, we analyze your business performance across six key dimensions.

Evaluation Frameworks:

SWOT Analysis
PESTEL
Porter's 5 Forces
Balanced Scorecard

Outcome: Clear identification of strengths, weaknesses, and opportunities

4

Detailed Report & Action Plan

We deliver a comprehensive 40+ page report with prioritized recommendations, including:

  • Executive summary with key findings
  • Department-specific improvement areas
  • Quick wins vs. strategic initiatives
  • Implementation timeline and resource requirements

Outcome: Clear roadmap for immediate and long-term improvements

5

Optional Advisory Support

We offer ongoing implementation support to ensure successful execution of recommendations, including:

👥

Change Management

📅

Project Planning

📊

KPI Tracking

Outcome: Sustainable implementation of improvements

"

"The diagnostic process gave us clarity we didn't know we needed. Within 3 months of implementing their recommendations, we reduced operational costs by 22% and increased customer satisfaction scores by 35%."

KM
Kwame Mensah
CEO, AgroProcess Ghana

Ready for Your Business Health Check?

Our 5-step diagnostic process has helped 150+ Ghanaian SMEs uncover an average of 27% untapped potential in their operations.

📅 Schedule Your Consultation

⏳ Next available diagnostic session: Wednesday, 2 PM

6 Critical Business Areas We Assess - Comprehensive SME Diagnostics

Key Areas We Assess

Our comprehensive diagnostic evaluates all critical functions of your business using ITC-endorsed methodologies to identify strengths, weaknesses, and growth opportunities.

1

Strategy & Governance

We evaluate whether your vision, mission, and leadership practices support long-term growth. We examine strategic alignment, risk management, and decision-making processes.

Key Metrics: Strategic clarity score, decision velocity, risk mitigation index

2

Marketing & Customer Engagement

Are you reaching the right customers with the right message? We assess brand positioning, customer segmentation, marketing ROI, and sales channels.

Key Metrics: CAC, LTV, conversion rates, brand awareness score

3

Operations & Process Efficiency

We review your production processes, logistics, and technology usage to identify inefficiencies. This includes quality control, supply chain management, and inventory systems.

Key Metrics: Process cycle time, defect rate, capacity utilization

4

Financial Management

We analyze your cost structure, revenue streams, profitability ratios, and working capital management. Our insights help you optimize cash flow and enhance investor appeal.

Key Metrics: Gross margin, cash conversion cycle, ROIC

5

Human Resource Management

We assess your team structure, skills, training systems, performance appraisal, and succession planning to strengthen organizational capabilities.

Key Metrics: Employee NPS, training ROI, leadership pipeline

6

Innovation & Digitalization

We measure your readiness for digital transformation, product development processes, and use of data for decision-making.

Key Metrics: Digital maturity score, R&D ROI, data utilization index

What Our Diagnostics Reveal

  • Precise performance gaps across all business functions
  • Hidden opportunities for cost reduction and revenue growth
  • Benchmarks against industry standards
  • Prioritized recommendations for immediate action
Average Impact for Clients
22-35%
Improvement in key performance metrics within 6-12 months

Ready for Your Comprehensive Business Assessment?

Our diagnostic service has helped 150+ Ghanaian SMEs uncover an average of 27% untapped potential in their operations.

📊 Get Your Assessment Now

⏳ Next available consultation: Monday, 10 AM

Business Diagnostics Service – 5X Your Growth Potential in Ghana

Who Should Use Our Business Diagnostics Service?

Our comprehensive Business Diagnostics Service is designed to give Ghanaian businesses the clarity and strategic direction they need to thrive in competitive markets. Whether you're preparing for funding, planning to scale, or entering new markets, our diagnostics provide the insights you need.

Ideal for these business types:

  • Startup founders preparing for funding rounds
  • Established SMEs looking to scale operations
  • Family businesses undergoing transition periods
  • Exporters targeting international markets
  • NGOs or donors supporting MSME development

Whether you're a retailer in Accra, a manufacturing business in Tema, or an agri-business in Kumasi, we tailor our business diagnostics to suit your specific context and industry requirements.

Business Diagnostics Service for Ghanaian companies

Transformative Benefits for Business Owners

🔍

Complete Clarity

Get a 360° view of your business health across all critical areas - operations, finance, marketing, and human resources. Our business diagnostics service reveals both strengths and improvement opportunities.

💪

Strategic Confidence

Make decisions based on data-driven insights rather than guesswork. Our diagnostics provide the factual foundation you need to allocate resources effectively and prioritize initiatives.

📊

Market Competitiveness

Benchmark your performance against industry best practices. Our business diagnostics compare your operations to top performers in your sector, highlighting competitive gaps.

💰

Investment Readiness

Strengthen your case for loans or investor funding. Our service identifies and addresses weaknesses that could undermine your credibility with financial institutions or potential investors.

"The business diagnostics service completely transformed how we view our operations. Within weeks of implementing their recommendations, we streamlined processes that saved us 20% in operational costs. The detailed report became our roadmap for securing a major investment."

— Kwame Asante, CEO of Asante Agro Processing

Our Proven Diagnostic Process

Comprehensive Assessment

We conduct thorough evaluations across all business functions using proven frameworks tailored to Ghanaian market conditions.

Data Analysis

Our experts analyze financial records, operational metrics, and market positioning to identify key patterns and opportunities.

Actionable Reporting

Receive a detailed, prioritized report with clear recommendations and implementation roadmaps for immediate impact.

Ongoing Support

We don't just diagnose - we help implement solutions through follow-up consultations and progress tracking.

For more information about how we help businesses prepare for ISO certification, visit our service page. Learn more about business support services in Ghana from GIPC.

World-Class Business Diagnostic Tools - Trusted by 100+ Countries

Internationally Recognized Diagnostic Frameworks

Our business diagnostic tools leverage globally-proven methodologies, meticulously adapted for Ghana's dynamic market conditions. These frameworks provide the strategic clarity and actionable insights that top-performing businesses rely on worldwide.

📊

Balanced Scorecard

Holistic performance measurement across financial, customer, internal process, and learning/growth perspectives. This gold-standard framework aligns business activities with vision and strategy.

🔍

SWOT & PESTEL Analysis

Comprehensive evaluation of internal Strengths/Weaknesses and external Opportunities/Threats, plus Political, Economic, Social, Technological, Environmental, and Legal factors affecting your business.

🌍

SME Competitiveness Grid

Developed by the International Trade Centre (ITC), this tool benchmarks your business against global standards in management, production, marketing, and human resources.

💰

Financial Ratio Benchmarks

Compare your financial health against industry standards using Ghana Statistical Service and World Bank data. Identify liquidity, profitability, and efficiency gaps needing attention.

100
Countries Using These Tools
5000
Businesses Analyzed
20
Years of Refinement
95
% Client Satisfaction

Start Your Diagnostic Journey Today

Take the first step toward business excellence with our internationally-recognized diagnostic tools, now customized for Ghanaian enterprises. Get clear insights and actionable strategies to propel your growth.

Chat on WhatsApp Now

For more about how we help businesses prepare for ISO certification, visit our service page. Learn about SME competitiveness frameworks from ITC.

Diagnostics Intelligence

Answers to your most pressing questions about our premium business diagnostics services

What exactly does your diagnostics service include?

Our premium diagnostics deliver a comprehensive business health assessment including:

  • SWOT + PESTEL analysis
  • Financial benchmarking
  • Operational efficiency review
  • Market positioning assessment
  • Competitor analysis
  • Customized action plan

Packages scale from essential insights to full enterprise diagnostics with executive reporting.

How is your service different from competitors?

We combine strategic frameworks with proprietary analytics for actionable insights:

  • Exclusive ITC Competitiveness Grid™ methodology
  • Benchmarking against regional industry standards
  • Visual executive reporting (not just data dumps)
  • Post-diagnostic implementation support
  • Confidential white-glove service
What are my pricing options?

We offer flexible engagement models:

  • Starter: ₵1,500/month (essential insights)
  • Professional: ₵3,500/month (recommended for most businesses)
  • Enterprise: ₵7,500/month (comprehensive diagnostics)

Save 10% with quarterly billing or 20% annually. Custom enterprise solutions available.

How long does the diagnostic process take?

Timelines vary by package complexity:

  • Starter: 3-5 business days
  • Professional: 7-10 business days
  • Enterprise: 2-3 weeks

We begin immediately after onboarding and data collection. Rush services available for 25% premium.

What information do you need from me?

We request only essential business data through secure channels:

  • Basic company information
  • 2-3 years financial statements (for full diagnostics)
  • Organizational structure
  • Market positioning details

All data is protected by military-grade encryption and NDAs. We never share your information.

Can I upgrade or downgrade my package later?

Absolutely. You can adjust your plan at any billing cycle:

  • Monthly plans: Change effective next month
  • Quarterly/Annual: Prorated adjustments

Our team will guide you through the transition to ensure continuous insights without disruption.

Do you offer refunds if I'm not satisfied?

We stand by our work with a 100% satisfaction guarantee:

  • Full refund available within 14 days of report delivery
  • Must demonstrate good-faith engagement with the process
  • Doesn't apply to custom enterprise solutions

In practice, 98% of clients renew or upgrade their diagnostics package.

How often should I run business diagnostics?

Recommended diagnostic frequency:

  • Startups: Quarterly (critical growth phase)
  • Established SMBs: Biannually
  • Enterprises: Continuous monitoring (our Enterprise package)

Many clients maintain ongoing diagnostics to track KPIs and market shifts in real-time.

Can diagnostics help secure funding/investment?

Absolutely. Our Investment Readiness Package (add-on) specifically:

  • Identifies strengths investors look for
  • Surfaces potential concerns proactively
  • Provides data-driven valuation support
  • Includes pitch deck consultation

Clients using our diagnostics for fundraising see 3x higher success rates.

What industries do you specialize in?

While our methodologies apply universally, we have deep expertise in:

  • Technology & Startups
  • Professional Services
  • Manufacturing
  • Healthcare
  • Financial Services
  • Agribusiness

All engagements include industry-specific benchmarking against relevant competitors.

Ready for strategic clarity?

Unlock your business potential with our premium diagnostics. Schedule a confidential consultation today.

Business Health Monitoring

Continuous strategic insights to keep your business performing at its peak

Why Continuous Monitoring?

Traditional diagnostics provide just a snapshot in time. Our continuous monitoring acts as your 24/7 business health tracking system, alerting you to opportunities and risks as they emerge - not months later when it's more costly to address.

Monthly Plans
Quarterly Plans
Annual Plans
Essentials Monitoring
GH¢1,500
per month
Core business health metrics
Monthly dashboard updates
Quarterly summary reports
2 consultation sessions/year
Email support
Enterprise Monitoring
GH¢7,500
per month
Full business health ecosystem
Real-time dashboard access
Comprehensive monthly reports
Unlimited consultation sessions
Competitor movement alerts
Dedicated account manager
24/7 priority support

Monitoring Feature Comparison

Features Essentials Professional Enterprise
Dashboard Updates Monthly Bi-weekly Real-time
Detailed Reports Quarterly Quarterly Monthly
Consultations 2/year 6/year Unlimited
Market Alerts -
Competitor Tracking - -
Support Email Priority Email/Chat 24/7 Dedicated

Need Custom Monitoring?

For businesses with unique requirements, we design bespoke monitoring solutions tailored to your specific KPIs and strategic goals.

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