Astute Deliveries Sample Business Plan
EXECUTIVE SUMMARY
Introduction
Astute Deliveries is a Ghanaian-owned delivery and courier service headquartered in
Accra, designed to serve both corporate and retail clients across the Greater Accra, Tema, and adjoining regions. The business specializes in the
pickup and doorstep delivery of all categories of goods, including fragile items, heavy parcels, personal packages, and high-value business consignments. With a strong operational structure and a customer-focused delivery model, the company presents a
compelling investment opportunity in one of Ghana’s fastest-growing logistics sectors.
Vision
The long-term vision of
Astute Deliveries is to become Ghana’s most trusted and reliable delivery service by offering technology-enabled, on-demand courier solutions that meet the evolving needs of the modern consumer. The business seeks to expand nationwide within 3 years and achieve market leadership in the SME logistics segment. These aspirations translate into attractive investor returns driven by scalability, recurring client contracts, and operational efficiency.
Mission
The company’s mission is to
make delivery seamless, accessible, and dependable, connecting people and businesses through a trusted courier system that prioritizes safety, speed, and satisfaction. This mission aligns with investor expectations by focusing on
sustainable customer acquisition,
lean operations, and
recurring revenues that ensure
long-term value creation.
Market Problem
Ghana’s logistics industry faces serious inefficiencies—ranging from unreliable couriers to missed deliveries, poor customer communication, and lack of trust. SMEs and individual customers often struggle to find dependable delivery partners. This problem translates into
lost revenue, broken trust, and unmet expectations. By solving these issues with a professionally managed, tech-driven, and customer-oriented delivery model,
Astute Deliveries aims to
capture a significant share of the underserved urban market.
Market Opportunity
Ghana’s last-mile delivery market has been valued at over
GHS 500 million annually, with over
15% YoY growth projected due to e-commerce expansion and urban population growth. With very few structured players dominating the SME and household segment,
Astute Deliveries is poised to capture
high-value customers through superior service and brand trust. The company’s model also allows for expansion into regional hubs as demand scales.
Our Solution
The business offers
scheduled same-day delivery,
real-time tracking, and a
friendly, well-trained rider team equipped with GPS and branded gear to ensure accountability and visibility. The service combines
human-centred operations with light tech to achieve
high delivery success rates, reduce costs, and improve customer retention. The modular operations model is
scalable, replicable, and designed for quick geographic expansion.
Unique Selling Propositions
Key differentiators include:
tech-enabled dispatching,
formal training for riders,
WhatsApp-based customer service, and
live delivery tracking—features not common in the informal courier market. The brand also invests in
presentation and packaging experience, ensuring
corporate clients get consistent professionalism. This provides
Astute Deliveries with
pricing flexibility,
loyalty potential, and
barriers to entry for less structured competitors.
Business Model
Revenue is generated from
pay-per-delivery fees,
monthly retainer contracts with businesses, and
scheduled delivery plans for e-commerce stores. Profit margins are projected at
35% in Year 1, rising to
48% by Year 3 due to economies of scale. Pricing is competitive yet value-based, with options for
volume discounts and loyalty packages. The business will scale through
digital acquisition,
partnerships with online stores, and
subscription packages.
Management Team
The founders are two Ghanaian entrepreneurs with deep experience in
operations, marketing, and logistics optimization, while the business is managed by a
female operations executive with experience in dispatch coordination and human resource development. This team combines
strategic insight,
ground-level execution, and a
customer-first mindset—all of which increase the business’s attractiveness to investors.
Marketing and Sales Strategy
The marketing plan includes
targeted social media advertising,
WhatsApp broadcast engagement,
street activations, and
business-to-business referral deals. The sales funnel leverages
instant quote calculators,
same-day response, and
first-time user discounts. ROI is maximized through
hyper-targeted campaigns and
influencer testimonials, which reduce acquisition cost and build trust quickly.
Competition
Direct competitors include informal dispatch riders, motorcycle hailing platforms, and emerging digital courier startups. However, none offer the full combination of
branding, structured operations, reliable tech, and client relationship management that
Astute Deliveries provides. Competitors are mostly inconsistent, lack professionalism, and have weak customer service. The business’s edge is built on
reliability, visibility, and brand perception.
Status and Timeline
The business is currently in the
pre-operational setup phase, with key activities such as
legal registration, equipment acquisition, and rider recruitment already in motion. Operations are set to commence
within 60 days of funding. Key milestones in the first 12 months include:
acquisition of 10 institutional clients,
reaching 2,000 monthly deliveries, and achieving
break-even within 9 months.
Financial Projections
Projected Year 1 revenue is
GHS 720,000, with EBITDA margins improving from
18% to 35% over three years. Breakeven is expected in
Month 9, and positive monthly cash flow in
Month 6. The business anticipates
10,000 deliveries/month by Year 3, with gross revenue exceeding
GHS 2.8 million annually and a strong internal rate of return for investors.
Funding Request Amount Of Funding Needed The business seeks
GHS 1,200,000 (approx. USD 85,000). Use of Funds:
| Item | Amount (GHS) |
| Inventory Production | 400,000 |
| Packaging Equipment Upgrade | 280,000 |
| Distribution & Logistics | 200,000 |
| Marketing & E-Commerce | 180,000 |
| Working Capital Reserve | 140,000 |
| Total | 1,200,000 |
Each allocation directly enables
revenue generation and capacity building. Nature of Funding Sought: Flexible—
either equity or term loan, depending on investor preference Loan Tenor Requested:
36 months, ideal for medium-term working capital amortization. Loan Interest Rate Requested:
Up to 18% per annum, negotiable. Collateral: Business assets and contracts. Collateral Value: Estimated at
GHS 1.35 million post-funding. Equity Option: Up to
25% equity available for investors seeking ownership. Investment Horizon:
3–5 years preferred with full return of capital plus equity exit. Projected Returns: Estimated
IRR of 38%,
NPV of GHS 580,000, and
PI of 2.5x over the investment period.
Exit Strategy: Equity buyback, dividend payouts, or acquisition by a larger logistics platform. Why This is a Good Risk: The business presents
low capex, high ROI, and short payback, making it attractive for growth-focused investors seeking
urban mobility exposure in West Africa.
Transaction Description
Preparatory work completed includes
business model development, pricing structure, initial supplier agreements, and operational SOPs. Market testing and client interviews validate strong demand. The founders have begun assembling the
compliance documentation and licensing needed for formal launch. Investors gain early access to a
high-potential, low-entry-cost courier opportunity with room to scale.
BUSINESS DESCRIPTION
Name
Astute Deliveries — Where Goods Meet Your Doorstep. The name Astute Deliveries positions the brand as intelligent, dependable, and solutions-oriented. It appeals to investors by signaling operational competence and strategic awareness. The tagline “Where Goods Meet Your Doorstep” emphasizes convenience, customer-centricity, and last-mile fulfillment. This brand identity is aligned with logistics market expectations and sets the stage for regional and continental expansion.
Location
The business will be headquartered in Tema, Greater Accra, Ghana. This location provides strong economic and logistical advantages, including close proximity to the Tema Port, industrial zones, and densely populated areas of Accra. The strategic location reduces delivery turnaround time, enhances scalability, and improves operational efficiency. Tema also provides access to key regulatory offices and offers road infrastructure that supports quick dispatch and returns, ensuring a positive impact on investor return on investment.
Nature of Business
Astute Deliveries is a technology-enabled courier and logistics business offering same-day, scheduled, and customized delivery services for individuals, SMEs, corporate organizations, and institutional clients. The business addresses a significant market gap in reliable and affordable last-mile delivery across urban Ghana. The model is structured for rapid growth, with a focus on predictable revenue streams through contracts, partnerships, and app-based transactions. Operations will be driven by a hybrid of on-demand dispatch and fixed-route planning, ensuring consistent cash flow and long-term client retention.
Stage of the Business
Astute Deliveries is currently in the pre-operational stage, with core groundwork completed. The brand has been developed, the business model has been validated through initial B2B engagements, and the operational framework has been designed. The next steps include fleet acquisition, technology deployment, staff recruitment, and pilot rollouts. These milestones form the basis for scalable revenue and support a clear investment pathway with measurable returns within the first twelve months.
Legal Form
Astute Deliveries is registered as a Private Limited Liability Company under the laws of Ghana. This legal form supports limited liability, flexible equity structuring, and formal compliance with regulatory bodies. It offers tax planning benefits, governance transparency, and a favorable legal framework for both debt and equity financing. The limited liability structure also reduces risk for investors while allowing for future shareholding adjustments and institutional partnerships.
Registered Office Address
Suite 203 - 204, First Floor, Right Wing, Tiwaah House, Third Avenue, Community 6, Tema, Greater Accra, Ghana.
This registered office serves as the administrative and operational base of the company. The location is legally recognized, commercially zoned, and secure, ensuring that all legal, financial, and operational transactions are anchored in a professional environment. It also gives credibility to the business, which is essential when seeking contracts and partnerships with regulated clients.
Registration Number
The business is officially registered under the number CSXXX2025.
This registration number is issued by the Registrar General’s Department of Ghana and serves as proof of legitimacy, regulatory compliance, and business transparency. It enables access to public procurement platforms, tax registration, and commercial banking services.
Website Domain
The official website domain of the business will be
www.astutedeliveries.com.
The website will serve as the central digital platform for customer engagement, service booking, order tracking, payments, and brand visibility. It will support automated customer acquisition through search optimization, online marketing, and customer reviews. The digital presence also builds investor confidence by showcasing real-time operations, service offerings, and growth potential.
Operational Location
Astute Deliveries will operate from its main base in Tema with satellite hubs to be rolled out in Accra, Spintex, Ashaiman, and Dansoman within the first year. These locations are carefully selected based on population density, business activity, and road accessibility. The operational model is built around a hub-and-spoke system, allowing for maximum coverage and cost efficiency while positioning the business for fast response times and route optimization.
Capital
The authorized capital of the business is GHS 500,000, with GHS 150,000 issued and GHS 100,000 currently paid up by the two founding shareholders. This capital structure reflects early commitment by the promoters and ensures that the business has a financial base to support incorporation, regulatory licensing, and initial administrative costs. The equity base also creates room for investor entry while demonstrating prudent financial planning at the startup phase.
Relevant Business Licenses
Astute Deliveries will obtain the required Courier Services License from the Ghana Postal and Courier Services Regulatory Commission, a Business Operating Permit from the Tema Metropolitan Assembly, and relevant vehicle and roadworthiness certifications from the DVLA. The business will also register with the Ghana Revenue Authority and Social Security and National Insurance Trust. These licenses ensure full legal compliance, improve the company’s corporate risk profile, and guarantee eligibility for government and private contracts.
Economic/Technical Specifications
The business will operate six days per week, with each delivery personnel covering an estimated 10 to 15 deliveries per day within a 50-kilometer radius of the Tema base. Unit cost per delivery is estimated between GHS 12 and GHS 15, while the revenue per delivery is projected between GHS 25 and GHS 40. The business will use delivery management software, GPS tracking, route optimization tools, and a customer service dashboard. These economic and technical benchmarks provide the foundation for financial modeling and demonstrate the operational feasibility of the business.
Agreements
Initial partnership discussions have been held with two SME clients for weekday delivery contracts and one large retail distributor for monthly logistics services. The business also has a draft MoU with a Ghanaian e-commerce platform for outsourced last-mile fulfillment. These agreements are structured to provide a minimum volume of recurring income and will be finalized upon launch. They reduce market entry risk and provide proof of concept for investor confidence.
Corporate History
Astute Deliveries is a newly incorporated business entity and does not yet have operating history or historical revenue. However, its promoters have previously operated in logistics-adjacent consulting roles and have used those networks to validate the concept. The business plan is therefore designed to show forward-looking potential rather than backward-looking performance, while leveraging the credibility and project history of the promoters.
Business Infrastructure
The business will operate from a leased office space in Tema with an initial setup that includes call center infrastructure, dispatch coordination software, and dedicated workspace for operations and customer support. The startup fleet will consist of six motorbikes to be purchased, and one delivery van scheduled for acquisition in the second quarter. These infrastructure investments are designed to ensure operational readiness from Day 1 and support scalable delivery operations across multiple districts.
Stakeholders and Key Players in the Transaction
Owners/Shareholders
The business is co-owned by Mr. Kwame Asante and Mr. Richard Mensah, each holding 50% equity. Both founders bring over ten years of combined experience in logistics, retail, and SME consulting. Their vision, execution experience, and entrepreneurial track record strengthen investor trust and will drive the company’s early-stage growth.
Guarantors
The two co-founders will serve as personal guarantors for the initial funding round. This personal stake reduces the investor’s risk and aligns founder incentives with funder expectations. Future arrangements may involve collateralized assets or third-party guarantees.
Management
Ms. Ama Oforiwaa will serve as the Operations Manager. She has seven years of professional experience in logistics coordination, fleet dispatch, and customer relationship management. She will oversee day-to-day operations, staff supervision, service quality, and client relationship execution.
Contractors
Astute Deliveries has pre-selected an IT contractor for app development and GPS integration, a local garage for vehicle maintenance, and a courier uniform supplier. These third parties will play a critical role in ensuring operational continuity, branding consistency, and technological readiness.
Regulators
The business will be regulated by the Ghana Postal and Courier Services Regulatory Commission, the Ghana Revenue Authority, the DVLA, and municipal assemblies. All regulatory requirements have been identified and will be proactively fulfilled to mitigate compliance risks and ensure long-term license validity.
Technical Assistance
The business will be supported by technical advisors from Astute Business Consulting and external logistics consultants. This includes training programs for riders, route management setup, and operational reviews to ensure that the business is scalable, efficient, and investor-grade.
Employees in Key Locations
Upon launch, the business will have a team of ten dispatch riders, two administrative officers, one customer service assistant, and one finance and admin officer. These staff will be stationed across Tema and operational hubs. Their presence ensures service coverage, customer support, and financial accountability.
PRODUCT/SERVICE OFFERING & UNIQUE VALUE PROPOSITION
Product Types
Astute Deliveries will offer a range of courier services, including same-day delivery, scheduled delivery, bulk delivery, inter-city dispatch, on-demand motorbike delivery, and e-commerce fulfillment. These services are designed to meet the growing market demand for fast, reliable, and traceable delivery of goods across sectors like retail, healthcare, e-commerce, and professional services. The offerings are aligned with emerging logistics trends in Ghana, especially the reliance on last-mile delivery. These services contribute to the scalability of the business and support modular expansion. For investors, this product suite represents recurring revenue potential and long-term contract acquisition within a fast-growing logistics ecosystem.Product Features
The services are defined by real-time tracking, digital proof of delivery, customer notifications, route optimization, and a mobile-app-enabled booking system. Customers will experience visibility, speed, and convenience. Unlike many informal operators, Astute Deliveries offers centralized support, transparent pricing, and a bulk-order dashboard for business clients. These features are backed by GPS integration and automated dispatch logic, creating a technology-led competitive advantage. These innovations respond directly to the pain points in Ghana’s courier sector: delays, lack of visibility, and unreliable communication.Product Benefits
Customers will gain access to timely deliveries, flexible service options, and professional riders trained to ensure safe and respectful package handling. The services solve existing pain points, such as inconsistent delivery windows, lack of feedback loops, and damaged goods. The customer experience is structured to encourage repeat usage, reduce complaints, and build loyalty. This, in turn, enhances customer lifetime value (CLV). For investors, these benefits lead to low churn, high referral rates, and sustained revenue growth.Product Quality
Service quality will be maintained through rigorous rider training, performance KPIs, customer satisfaction tracking, and daily monitoring of delivery timelines. Branded uniforms, ID verification, and standardized service protocols ensure a professional image. All vehicles will comply with DVLA safety regulations and undergo regular maintenance. High product quality ensures reduced market risks, enhanced brand reputation, and higher retention rates. For investors, this translates to stable operations and long-term brand loyalty in a trust-sensitive market.Product Differentiation
The unique selling proposition (USP) of Astute Deliveries is its technology-first, customer-focused approach to logistics. Unlike competitors who rely on informal, ad hoc systems, Astute provides a structured, premium courier experience. The integration of live tracking, service accountability, and professional operations allows the company to position itself as a market leader. This differentiation supports premium pricing, contract-based services, and a scalable model. Investors benefit from reduced competition, greater pricing power, and a clear path to market dominance.Product Usage
Customers will interact with the service through the mobile app, phone requests, and a web portal. Each delivery will include automated updates, tracking links, and digital receipts. For business clients, a dedicated dashboard will manage recurring orders, invoices, and service histories. The customer experience is designed for ease, speed, and clarity. A customer support team will be available to address issues and enhance satisfaction. This seamless usage experience boosts retention, repeat purchases, and organic referrals — key drivers of lifetime value and profitability.Future Products & Expansion
Astute Deliveries plans to expand into subscription delivery for SMEs, storage and warehousing, bulk inter-city haulage, and outsourced courier services for institutions. These future offerings will be built on the existing logistics network, creating additional revenue streams and enabling multi-product bundling. The product roadmap is aligned with the company’s long-term growth strategy, targeting regional expansion and service integration. For investors, this indicates revenue diversification, market reach, and sustainability of returns.Legal Rights & Intellectual Property (IP)
The brand name Astute Deliveries will be trademarked, and the mobile and web-based platforms will be copyright-protected under Ghanaian law. The proprietary dispatch system, GPS integration interface, and customer management platform will be considered intellectual assets. Legal protections will safeguard against copycats and market dilution. Investors gain security in knowing that the company’s competitive advantages are protected, preserving market share and profit margins.Pricing Strategy
Astute Deliveries will adopt a value-based pricing strategy, with same-day deliveries within a 10 km radius starting at GHS 25, and adjusted based on weight, urgency, and delivery window. Discounts will be offered for subscription clients and bulk monthly orders. Projected markup rates range from 80% to 150% depending on cost structure. This model supports strong gross margins while remaining competitive. Pricing is calculated to ensure affordability, customer retention, and investor profitability. For lenders and investors, the clarity in pricing logic, margins, and cash flow predictability enhances the overall appeal of the investment.After-Sales Service & Customer Support
Astute Deliveries will provide responsive, multi-channel customer support through phone, WhatsApp, and email. Customers will receive follow-up calls, service satisfaction surveys, and resolution pathways for complaints or missed deliveries. Business clients will receive monthly performance summaries, account management, and priority service guarantees. The after-sales strategy is designed to increase loyalty, reduce churn, and strengthen the brand. For investors, this creates a defensible client base, lowers customer acquisition costs (CAC), and builds a high-lifetime-value clientele that supports long-term revenue. TARGET MARKET & CUSTOMER PROFILE
Market Size: TAM, SAM, and SOM
The Total Addressable Market (TAM) for delivery and logistics services in Ghana is conservatively estimated at GHS 2.8 billion annually, based on demand across urban e-commerce, SME logistics, food delivery, healthcare dispatch, and corporate courier contracts. This figure reflects the national appetite for reliable last-mile services across B2C and B2B transactions, factoring in over 12 million active urban residents and hundreds of thousands of businesses seeking dispatch solutions. The Serviceable Available Market (SAM) for Astute Deliveries is the Greater Accra region, representing roughly 35% of the national logistics demand. This equates to a SAM of approximately GHS 980 million, comprising residents, businesses, clinics, shops, online vendors, and institutions within Accra, Tema, Ashaiman, and Spintex — all within operational reach. The Serviceable Obtainable Market (SOM) is the conservative revenue potential Astute Deliveries can capture within the first three years. With a targeted 5% share of SAM, the SOM equals approximately GHS 49 million, based on brand differentiation, technology integration, and speed of execution. These calculations provide investors with a clear revenue ceiling, execution runway, and realistic growth projections rooted in market share strategy.Population and Demographics
The primary target market includes urban residents aged 18–55, comprising working professionals, students, SME owners, and middle-income families. These individuals typically have access to smartphones, mobile money, and online shopping platforms. Additionally, over 65,000 registered SMEs in Greater Accra rely on delivery services to fulfill customer orders, distribute goods, or run errands. Secondary markets include health clinics, legal firms, and government offices that require secure, reliable logistics support. The business’s geographic focus on Greater Accra enables access to dense populations, economic activity, and infrastructure required for route optimization and high daily delivery volumes.Consumer Behavior and Trends
Most customers currently rely on informal rider networks, unstructured courier services, or platform-based delivery systems with inconsistent service. There is a clear shift in consumer behavior toward digitally enabled, trackable, and professional courier experiences. The rise of e-commerce, digital payments, and app-based service booking in Ghana is reshaping expectations. Customers are increasingly demanding reliability, speed, and professional handling. Annual spending on delivery services is growing, with repeat orders now common among digital-savvy consumers. These behavioral shifts validate Astute Deliveries' model and reinforce customer retention and lifetime value potential.Economic and Technological Influences
Despite inflationary pressures and high lending rates, Ghana’s urban middle class continues to grow, sustaining demand for convenience-based services. Logistics remains a GDP-resilient sector, and with the rise of youth entrepreneurship, courier services have become essential to SME operations. Technological advancement, particularly GPS integration, mobile app usage, and digital payments, supports Astute’s operations. Over 15 million smartphone users and the widespread use of MoMo (Mobile Money) create a fertile digital environment for customer onboarding and engagement. These trends offer a favorable backdrop for rapid customer acquisition at relatively low CAC.Cultural and Social Factors
Ghanaians value trust, timeliness, and visibility when dealing with courier services. Cultural emphasis on personal relationships and social proof means that brand credibility, testimonials, and community presence are vital to scale. Word-of-mouth and WhatsApp referrals remain powerful marketing tools, alongside emerging trust in online reviews and influencer endorsements. Social status also plays a role, with customers preferring brands that reflect professionalism, accountability, and polished communication. Aligning with these social drivers positions Astute Deliveries to gain long-term loyalty and grassroots credibility.Market Segmentation and Targeting
The target market can be segmented into four core groups: individual retail customers, online vendors, SMEs in services and trade, and institutional clients. Each group has unique needs — from fast personal package dispatch to scheduled business deliveries and contract-based courier support. The highest ROI segment is expected to be e-commerce and SME clients, who require consistent delivery support and are willing to pay for speed, convenience, and professionalism. Astute will prioritize acquisition efforts toward these segments to accelerate revenue generation and secure recurring income streams.Accessibility and Distribution
The business’s base in Tema and operational focus on Greater Accra ensures immediate accessibility to the target market. With a hub-and-spoke delivery model, key locations such as Spintex, Ashaiman, Dansoman, and East Legon are reachable within 30 minutes. Distribution will be managed via motorbike dispatch, van delivery, and online scheduling. Key barriers such as traffic congestion, last-mile access in slums, and unfamiliar addresses will be mitigated using location pinning, call-back verification, and flexible scheduling windows. These measures ensure that service accessibility will not limit business scalability.Environmental and Sustainability Factors
Urban consumers are becoming more conscious of eco-friendly delivery options, though the sector is still evolving in this regard. Astute Deliveries will explore electric bike adoption, route optimization to reduce emissions, and paperless invoicing as part of its sustainability roadmap. While not yet a major differentiator in Ghana’s logistics market, positioning the business as a climate-aware, tech-driven operator enhances brand appeal and aligns with international ESG expectations. This will resonate with DFIs and investors seeking impact-aligned portfolios.Psychological and Emotional Drivers
Trust, convenience, and reliability are the primary emotional drivers for customers. Ghanaians are skeptical of courier services that fail to communicate or mishandle packages. Astute’s brand promise centers around professionalism, visibility, and reliability, which directly address this concern. Emotional triggers such as peace of mind, control, and status will be reinforced through storytelling, social proof, and transparent communication. Building an emotionally resonant brand will encourage repeat usage and referrals, enhancing customer acquisition and retention efficiency.Marketing and Communication Preferences
Customers prefer brands that engage through WhatsApp, Instagram, Facebook, SMS, and local radio. For B2B clients, email updates, monthly service reports, and personal account management are critical. Paid social media ads and targeted influencer campaigns offer high ROI when properly executed. Customers favor visual, timely, and respectful interactions, especially when dealing with urgent deliveries. Astute Deliveries will maintain a strong omnichannel communication strategy to meet these preferences and ensure ongoing customer interaction.Purchase Journey
The typical customer journey begins with service discovery via social media or referral, followed by order placement via app or call, real-time tracking, delivery confirmation, and post-service follow-up. Barriers to conversion include lack of trust, unclear pricing, and delays in communication. These will be addressed with transparent pricing structures, automated SMS alerts, and dedicated customer support. Social proof — including testimonials, ratings, and community endorsements — will be leveraged heavily to influence purchase decisions and reinforce credibility.Demand Analysis
There is increasing demand for professional courier services that can handle on-demand and scheduled deliveries in a timely and traceable manner. Key demand drivers include e-commerce growth, SME expansion, urbanization, and consumer preference for convenience. The industry is growing at an average rate of 12% per annum, fueled by digital transformation and increased consumer confidence in mobile-enabled logistics. Astute Deliveries is well-positioned to meet these preferences with a business model that offers reliability, accessibility, and flexibility.How TAM, SAM, and SOM Align with Business Growth Projections
The TAM establishes the broad potential of the market. The SAM defines the realistic opportunity within the business’s operational scope, and the SOM shows what Astute Deliveries can realistically capture based on execution strength, service quality, and brand positioning. With a SOM of GHS 49 million over three years, the business presents a measurable and credible revenue projection that justifies investor and lender confidence. This structured approach to market sizing demonstrates both the ambition and the discipline required for successful growth. INDUSTRY TRENDS & MARKET DEMAND
Industry Trends & Market Demand
The courier and logistics industry in Ghana is experiencing accelerated growth, driven by the rise of e-commerce, increasing urbanization, and shifting consumer expectations toward speed, reliability, and convenience. Customers now demand on-demand delivery, mobile-enabled service interaction, and professional courier experiences, particularly in urban centers like Accra and Tema. Logistics has transitioned from being a support function to becoming a core component of business strategy for retailers, health institutions, SMEs, and service providers. The sector’s expanding scope makes it a strong candidate for scalable investments and recurring revenue models. For Astute Deliveries, this industry trajectory presents a timely and lucrative opportunity to capture market share by offering superior service through technology and customer-centric operations.Industry Size, Scope, and Growth Potential
The logistics and courier market in Ghana is estimated at over GHS 2.8 billion annually, with urban logistics forming the majority of this value. Growth is projected at 12% per annum, driven by rising mobile penetration, increased demand for last-mile delivery, and the proliferation of online shopping. The adoption of ride-hailing models and digital payment systems has transformed consumer behavior, encouraging the shift toward app-based delivery services. Key drivers include the expansion of digital marketplaces, growing SME activity, and increased outsourcing of delivery functions by institutions. The sector also benefits from Ghana’s economic recovery efforts and the government's commitment to digital transformation. Challenges include inconsistent road infrastructure, traffic congestion, and unreliable informal courier services, but these gaps represent opportunities for formal players like Astute Deliveries. The historical trajectory shows sustained growth in delivery volumes, with rising demand from sectors such as health, food service, and retail. This positions the business for scalable and long-term profitability.Industry Structure
The logistics industry in Ghana is fragmented, dominated by informal riders, small courier firms, and a few structured players such as FedEx Ghana and DHL. The market has low to medium entry barriers, but high competition exists in low-value segments due to price undercutting. However, formal players offering reliability, tracking, and customer service can carve out high-value niches. The industry is also shifting toward consolidation, with increased demand for professional services and brand-driven loyalty. Entry barriers include regulatory licensing, branding, technology costs, and fleet acquisition. These barriers protect established players with structured operations and clear value propositions. Competition affects pricing in the lower-tier market, but businesses with service differentiation can operate in a premium space. The rise of new competitors and digital aggregators could reshape pricing models, but Astute’s control of the customer experience and quality assurance gives it a defensible edge.Regulatory Environment
Astute Deliveries operates in a regulated environment governed by the Ghana Postal and Courier Services Regulatory Commission. Key regulatory requirements include obtaining a Courier Services License, maintaining DVLA-certified vehicles, and adhering to municipal operating permits. Additionally, the business must comply with Ghana Revenue Authority taxation policies and labor standards enforced by the Ministry of Employment and Labour Relations. Upcoming regulatory reforms are expected to formalize the courier industry further, introducing penalties for non-compliance and standardizing service quality. These changes will benefit compliant operators by reducing unfair competition from unlicensed providers. Legal compliance will also enhance the business’s attractiveness to banks, development finance institutions, and equity investors.Key Success Factors
The most critical success factors in Ghana’s courier industry are technology integration, speed and reliability of delivery, strong branding, cost efficiency, and customer service excellence. Companies that automate dispatch, enable tracking, and provide flexible payment options will gain customer trust and scale faster. Marketing, responsiveness, and the ability to deliver within agreed timelines are major determinants of loyalty and referrals. Astute Deliveries is positioned to succeed by combining technology, trained personnel, real-time communication, and a scalable fleet strategy. Its operational model is built for high delivery volumes, low error rates, and fast service recovery, making it fit for growth and profitability.Industry SWOT Analysis
Strengths of the industry include growing demand, supportive mobile infrastructure, increasing e-commerce penetration, and widespread mobile money use. These strengths offer an enabling environment for a digital-first courier business like Astute Deliveries. Weaknesses include poor road networks in certain areas, customer mistrust of delivery services due to bad past experiences, and a fragmented competitive landscape. These challenges can be mitigated through strong quality assurance, technology, and branding. Opportunities exist in the formalization of the sector, underserved institutional markets, contract-based SME logistics, and integration with fintech platforms. There is also room for service diversification into fulfillment, warehousing, and subscription-based dispatch. Threats include economic instability, rising fuel prices, regulatory penalties for non-compliance, and the entry of global logistics players. However, local positioning, service customization, and operational agility provide a strong hedge against these risks.Industry Outlook and Future Trends
The long-term outlook for the courier and logistics industry in Ghana is positive. Increasing digital adoption, urban migration, and growing SME activity will continue to drive demand. Emerging technologies such as route optimization, AI dispatch engines, and electric delivery bikes will further shape the competitive landscape. Sustainability trends will begin to influence customer and investor preferences, giving an edge to businesses with eco-conscious practices. Regulatory tightening will favor structured operators, reducing informal competition. In this evolving landscape, businesses that invest in branding, tech infrastructure, and customer relationships will maintain competitiveness and scale profitably.Porter's Five Forces Analysis
Threat of New Entrants
The courier industry has moderate entry barriers, including licensing, branding costs, and logistics coordination. New entrants can disrupt pricing, but few can offer technology-backed service reliability. Astute’s advantage lies in its early investment in operational systems, brand positioning, and fleet readiness, which makes its position defensible.Bargaining Power of Suppliers
Suppliers include vehicle dealers, fuel providers, IT vendors, and maintenance partners. Most of these markets are competitive, reducing supplier power. However, rising costs of fuel and vehicles could pressure margins, so Astute will use diversified sourcing and fixed-cost arrangements where possible.Bargaining Power of Buyers
Buyers have high bargaining power in low-end logistics services where differentiation is low. However, in higher-value B2B or institution-based services, clients are more focused on reliability and service terms. Astute’s quality assurance, professionalism, and branding will reduce price sensitivity and increase switching costs.Threat of Substitutes
Substitutes include self-delivery, in-house logistics teams, and informal rider networks. These substitutes are limited by lack of scale, reliability, or professionalism. Astute’s differentiators — real-time tracking, branded customer experience, service guarantees — reduce substitution risk and build loyalty.Industry Rivalry (Competition Analysis)
Competition is intense in informal and price-sensitive segments but less so in branded, tech-enabled service spaces. Key competitors include GIG Logistics, FedEx, and local delivery startups. Astute will differentiate through local market understanding, executional reliability, and brand trust. As the market matures, players with structured systems and customer-centric delivery will capture the most value. COMPETITIVE ANALYSIS & POSITIONING
Identifying Competitors
The Ghanaian courier and logistics market is highly competitive, with a mix of local and international players. The top five direct competitors in the Greater Accra logistics space include
GIG Logistics,
DHL Ghana,
FedEx Ghana,
Swift Logistics, and
KAS Express. These firms actively serve individual and institutional clients with varying levels of technological sophistication, pricing flexibility, and service reliability. In addition to these direct competitors,
indirect competitors such as informal motorbike riders, ride-hailing delivery services like
Bolt Food and Glovo, and SME-employed personal couriers represent a significant share of last-mile delivery in Accra and Tema. These informal players operate with low overhead but lack professionalism and scalability, creating both a threat and an opportunity for formal operators like Astute Deliveries to establish market trust and dominance.
Competitor Analysis
| Category | Astute Deliveries | GIG Logistics | DHL Ghana | FedEx Ghana | Swift Logistics | KAS Express |
| Products/Services | Same-day, scheduled, bulk, intercity delivery; real-time tracking; SME-focused plans | Intercity delivery, e-commerce, warehousing | International shipping, document courier, B2B logistics | International courier, document handling, premium express | Local parcel delivery, food, e-commerce | Urban courier, SME deliveries |
| Quality & Features | Branded riders, mobile app, tracking, support, feedback-based service refinement | Good tech platform, average local service quality | Premium processes, less flexible for local dispatch | High-end B2B processes, less responsive locally | Basic tech integration, inconsistent rider performance | Low-cost delivery, limited tech or customer feedback |
| Pricing Strategy | Value-based, starting at GHS 25, bundled SME pricing, subscription options | Competitive pricing for bulk and retail clients | Premium rates, priced for corporate budgets | High pricing focused on speed and brand | Lower pricing, often discounted for B2C vendors | Cheapest option, minimal transparency |
| Target Market | Urban SMEs, health institutions, professionals, e-commerce vendors, individuals | SMEs, e-commerce vendors, individuals | Multinationals, export/import clients | Corporate and international institutions | Vendors, individuals, food delivery | Micro and small businesses |
| Marketing & Sales Channels | WhatsApp, Instagram, Google Ads, referral incentives, in-person B2B sales | Instagram, digital ads, e-commerce partners | PR, offline corporate sales, brand awareness campaigns | Global campaigns, local corporate outreach | Social media-focused, influencer marketing | Word-of-mouth, occasional promotions |
| Reputation in Market | New but focused on building trust, professionalism, and customer loyalty | Fair reputation, mixed reviews during peak times | Strong brand image, occasional local disconnect | Global credibility, limited local personalization | Good reach, complaints on delays and responsiveness | Known for affordability, lacks polish |
| Strengths | Agile, tech-enabled, local-first, SME-focused, affordable + premium service options | Reach, app interface, established infrastructure | Global network, trusted internationally | High reliability for global shipments | Fast, low-cost delivery within Accra | Low pricing, quick adoption by micro SMEs |
| Weaknesses | New entrant, limited brand awareness at inception | Inconsistent performance during peak demand | Expensive for local needs, rigid systems | Not tailored to local dispatch services | Limited customer service, rider professionalism gaps | Unstructured operations, no tracking or support |
| Opportunities | Subscription delivery, fulfillment, tech-powered SME logistics, underserved B2B space | Expand local tech services, better rider accountability | Localize premium services for SMEs | Add app-based convenience for local dispatch | Expand to structured SME offerings | Formalize operations and adopt tracking tech |
| Threats | Price undercutting, new entrants, app aggregators | Disruptive tech platforms, new agile competitors | Local disruption by tech-first players | Loss of relevance in domestic markets | Quality-driven entrants taking loyal clients | Poor service reputation hurting retention |
Overall Competitive Assessment
Among all competitors,
Swift Logistics represents the
biggest threat due to its brand visibility and price competitiveness in the urban market. However, its operational gaps, customer service inconsistencies, and lack of personalization leave space for disruption. The key lessons from this competitive analysis are that
brand trust, real-time communication, and reliability remain unmet expectations across much of the market. By addressing these pain points and executing with operational discipline, Astute Deliveries can differentiate itself and
secure lasting client relationships. The competitive landscape is crowded but fragmented, and most players are either too large to respond to individual needs or too small to scale with them. Astute’s strategy — grounded in
execution excellence, customer focus, and technological integration — gives it a clear path to capture underserved market segments and secure funding for scalable growth.
BUSINESS OPERATIONS PLAN
Key Operational Activities & Workflow
Astute Deliveries will operate as a technology-driven logistics business with daily activities centered around customer order processing, dispatch coordination, rider supervision, delivery tracking, payment management, and customer support. The core operational workflow begins with a customer placing an order via mobile app, WhatsApp, or web form. The dispatch team receives the request, assigns the task to the nearest available rider, and confirms pickup via an internal dashboard. Real-time tracking is enabled immediately, with delivery status updates sent to the customer throughout the process. Daily operations are designed to be lean, scalable, and performance-monitored, with metrics tracked across rider efficiency, delivery timelines, customer satisfaction, and service accuracy. The business will use automated order allocation, GPS tracking, and route optimization software to improve rider turnaround times and reduce fuel costs. Quality control measures include routine rider training, performance KPIs, feedback collection, and call center monitoring. Astute Deliveries will define KPIs such as average delivery time, delivery success rate, customer rating score, and daily completed deliveries per rider. These KPIs will be monitored using a business intelligence dashboard. Operational reviews will be conducted weekly to evaluate performance trends, rider behavior, client feedback, and profitability metrics. The integration of automated SMS alerts, Google Maps APIs, and CRM software will ensure that operations remain responsive, transparent, and data-informed.Business Location & Infrastructure
The business will operate from its headquarters in Tema, Greater Accra, strategically situated near the Tema Motorway, Spintex Road, and central Accra. This location provides fast access to residential estates, SME districts, retail centers, and institutions across the capital. Its proximity to the port also supports future expansion into intercity logistics and commercial freight. Infrastructure includes a leased commercial office unit at Suite 203 - 204, Tiwaah House, equipped with workspace for the dispatch team, call center station, rider lounge, and basic inventory storage. The space will be shared with a delivery startup incubator during the first year to reduce overhead. The company will also lease secure bike parking and maintenance space within walking distance of the main office. The physical setup is supported by a digital infrastructure that includes a cloud-based dispatch dashboard, fleet management software, automated delivery logs, and GPS-based route mapping tools. This hybrid infrastructure enables operations to scale with minimal fixed costs and enhances flexibility in expanding to satellite hubs across Accra. There are no regulatory or zoning constraints affecting the current setup, and the location is compliant with municipal bylaws for courier operations.Supply Chain & Vendor Management
Key vendors include motorbike suppliers, fuel stations, maintenance garages, mobile app developers, customer support software providers, and courier uniform suppliers. These vendors contribute directly to service continuity, brand image, and operational efficiency. Vendor selection will be based on price competitiveness, delivery timelines, service reliability, and quality assurance standards. All vendors will be onboarded under a 3-tier evaluation system—cost, compliance, and customer impact—with quarterly reviews to assess performance. Procurement of bikes, helmets, jackets, and rider gear will be done through vetted wholesale suppliers, with delivery and servicing partnerships locked into renewable annual contracts. To mitigate supply chain disruptions, the business will maintain buffer stocks of gear and parts, establish secondary supplier relationships, and employ rolling fuel accounts with multiple stations. Vendor relationships will be formalized through service-level agreements (SLAs), with clear escalation paths for underperformance. Astute Deliveries will deploy an automated inventory tracking system for rider gear, app licenses, and maintenance supplies, ensuring accountability and reducing procurement delays. This system will support a Just-in-Time model for consumables while maintaining a Ready Stock Buffer for critical items like fuel coupons and helmets.Production/Service Delivery Process
The service delivery process begins with order intake, followed by real-time assignment of a rider, dispatch confirmation, route tracking, and proof of delivery through app-based or photographic verification. A delivery is only marked complete when the customer confirms receipt, either digitally or through the call center. After completion, the client receives a digital invoice, feedback form, and optional rating prompt via WhatsApp or email. Technology requirements include delivery management software, CRM tools, fleet GPS systems, and automated SMS APIs for service updates. These tools will be centralized in a cloud-based operations dashboard, accessible to dispatchers, customer service agents, and management in real time. To ensure consistent quality, the company will establish Standard Operating Procedures (SOPs) for rider conduct, package handling, customer communication, and delay escalation. Each rider will undergo a 7-day onboarding training, including soft skills, route familiarization, compliance, and safety drills. Riders will be evaluated monthly based on KPIs and mystery shopper audits. The business will begin with an estimated capacity of 150–200 deliveries per day, with each of the 10 initial riders completing 10–15 deliveries daily across designated zones. As volume increases, the system can scale to 500+ daily deliveries with an additional 15–20 riders and minimal fixed infrastructure expansion. Post-sales support will be managed by a customer service agent stationed at the Tema office, with escalation options to the Operations Manager. Customers will receive live resolution for missed deliveries or delays, with a policy of re-dispatch within 24 hours or service credit when justified. The business will ensure cost efficiency through route clustering, dynamic delivery scheduling, and predictive load balancing. Continuous improvement will be driven by weekly feedback reviews, monthly operations audits, and semi-annual workflow redesigns. All services will comply with courier industry regulations, including licensing, tax filing, and operational insurance. Additionally, the business will incorporate road safety training and compliance with DVLA requirements as part of its quality control and rider safety framework. RISK MANAGEMENT & CONTINGENCY PLAN
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
A SWOT analysis provides an internal and external evaluation of the business’s position in the market.Strengths (Internal Factors)
Astute Deliveries is built on a foundation of technology-driven logistics, customer-centric service design, and a focused urban delivery model. Its competitive advantages include a mobile-first dispatch system, real-time tracking, and personalized customer support, features currently lacking in many competing providers. Operational efficiency is achieved through automated rider allocation, route optimization, and performance-based rider incentives, all of which reduce overhead while improving service reliability. The founding team brings strong management expertise in logistics, branding, and SME service delivery, ensuring hands-on leadership and accountability during the business’s formative years. Though newly launched, the business has already secured early interest from SME clients and is positioned to capture underserved market segments. Astute Deliveries also maintains a lean financial structure, avoiding debt in its early phase, and will benefit from equity injections and revenue-based reinvestment. These elements reduce early-stage risk and demonstrate prudent financial governance, giving comfort to banks and investors seeking long-term stability.Weaknesses (Internal Factors)
As a startup, the business faces typical limitations, including limited brand awareness, a small initial fleet, and dependence on early-stage cash flows to sustain growth. The company currently lacks in-house technical staff, relying on third-party developers for its mobile and dispatch software, which may constrain rapid feature upgrades or bug fixes. There are infrastructure gaps, particularly in warehousing and inter-city capabilities, that may limit the scope of services during the first 18 months. Customer acquisition costs are projected to be higher in the first quarter due to the need for aggressive awareness campaigns and referral incentives. The business may also experience cash flow constraints if revenue ramp-up is slower than expected or if unplanned operational issues arise, such as rider attrition, fuel price hikes, or app outages. As such, a working capital buffer will be critical in the early stages.Opportunities (External Factors)
Astute Deliveries is entering a market where consumer expectations are rising and digital delivery solutions remain underdeveloped. The business can take advantage of trends such as e-commerce growth, mobile money expansion, and urbanization, all of which create sustained demand for reliable last-mile delivery services. There are opportunities to introduce subscription-based logistics plans, warehousing for SMEs, B2B express delivery, and real-time delivery APIs for e-commerce integrations. Additionally, government and donor support for SME digitalization and formal logistics systems creates a favorable policy environment for growth. Strategic expansion into Kumasi, Takoradi, and Cape Coast, supported by a franchising or hub model, could allow the business to replicate its success across multiple cities with minimal capital risk. The ability to partner with e-commerce platforms, courier aggregators, and fulfillment startups could further diversify revenue streams. Threats (External Factors)
Key threats include macroeconomic instability, particularly rising inflation and fuel prices, which could erode profit margins or force pricing adjustments. The entry of larger, well-funded players or foreign logistics companies into the local market could create price wars and increase customer acquisition costs. Regulatory shifts, such as changes in municipal permit requirements or new taxation schemes targeting courier services, may impose operational delays or increased compliance costs. Rising cybersecurity threats across Africa also expose the business to data breaches, fraud attempts, or system hacks, especially if customer and delivery data are not adequately protected. An external reputational risk may emerge if a rider misconduct incident, failed delivery, or tech glitch is publicized on social media. These threats require robust SOPs, rapid response protocols, and continuous monitoring to avoid reputational damage and loss of trust.Key Market & Operational Risks
Market Risks
Economic Risks stem from currency fluctuations, inflation, and interest rate hikes, which could increase fuel, maintenance, and logistics costs. If disposable income shrinks among SME clients or consumers, demand for non-essential courier services may contract. Industry Risks include a low barrier to entry, meaning that new competitors can emerge rapidly and erode early market share if pricing is not managed strategically. The lack of enforceable service standards in the informal sector also fuels unfair competition and customer confusion. Regulatory & Compliance Risks involve the need to comply with courier service licensing, GRA tax filings, SSNIT contributions, DVLA standards, and local assembly permits. Failure to renew or maintain any of these could result in penalties or suspension of operations. Consumer Demand Risks relate to changing trends, such as a rise in in-house logistics teams within large businesses or platform aggregators that consolidate courier services, reducing direct-to-client transaction volumes.Operational Risks
Supply Chain Risks include potential delays from gear suppliers, fuel shortages, or maintenance partners underperforming. To mitigate this, the business will pre-qualify backup vendors and maintain minimum stock thresholds for rider gear and critical tools. Technology & Cybersecurity Risks involve risks of data loss, platform downtime, or fraudulent orders. The business will invest in secure cloud storage, implement two-factor authentication, and schedule weekly data backups to maintain continuity. Financial Risks include possible working capital shortfalls, especially in the absence of strict receivables tracking. Mitigation measures include invoicing automation, advance payment policies, and a 3-month cash reserve to cushion operational gaps. Staffing & HR Risks involve rider turnover, training bottlenecks, or customer service burnout. Astute Deliveries will use structured onboarding, incentive-based retention schemes, and weekly team feedback loops to maintain morale and efficiency. FINANCIAL PROJECTIONS
Phase 1: Core Financial Inputs
This phase gathers foundational data required for accurate financial projections.
| Assumption | Value | Explanation / Source |
| Inflation Rate | 18.5% | Bank of Ghana Inflation Outlook (Q1 2025); consistent with 2024 average CPI of ~23.8%. |
| Exchange Rate (USD/GHS) | GHS 15.00 : USD 1.00 | Market average as of June 2025 from Ghana’s interbank FX market; BoG daily rates. |
| Accounts Receivable Days | 30 Days | Based on expected B2B terms with SMEs and institutions (monthly invoicing). |
| Accounts Payable Days | 15 Days | Standard supplier terms for fuel, gear, and outsourced tech services. |
| Inventory Holding Period | 0 Days | Service-based business model; no inventory stockpiling — dispatch gear ordered JIT. |
| Customer Acquisition Cost | GHS 55 | Blended estimate: WhatsApp, Instagram ads, referral incentives, and sales agent outreach. |
| Corporate Tax Rate | 25% | Ghana Revenue Authority standard rate for private limited liability companies. |
Product/Service Revenue Inputs
| Product/Service | Unit Price (GHS) | Monthly Volume | Annual Volume | Annual Revenue (GHS) | % Growth (Yearly) |
| Same-Day Urban Delivery | GHS 30 | 2,000 | 24,000 | GHS 720,000 | 20% |
| Scheduled Business Delivery | GHS 35 | 1,200 | 14,400 | GHS 504,000 | 25% |
| Bulk Monthly Dispatch | GHS 28 | 800 | 9,600 | GHS 268,800 | 15% |
| Inter-City Express Service | GHS 80 | 200 | 2,400 | GHS 192,000 | 20% |
| On-Demand E-Commerce Delivery | GHS 25 | 1,000 | 12,000 | GHS 300,000 | 30% |
| Subscription SME Package | GHS 500 / month | 50 clients | 600 subscriptions | GHS 300,000 | 35% |
| Total (Year 1) | | | | GHS 2,284,800 | |
Salaries & Payroll
| Role | Headcount | Monthly Salary (GHS) | Annual Payroll Cost (GHS) |
| Operations Manager | 1 | GHS 6,000 | GHS 72,000 |
| Finance/Admin Officer | 1 | GHS 4,500 | GHS 54,000 |
| Customer Service Assistant | 1 | GHS 3,000 | GHS 36,000 |
| Dispatch Coordinator | 1 | GHS 3,500 | GHS 42,000 |
| Administrative Assistant | 1 | GHS 2,800 | GHS 33,600 |
| Motorbike Dispatch Riders | 10 | GHS 2,000 | GHS 240,000 |
| Security Personnel (Shared) | 1 (shared) | GHS 1,800 | GHS 21,600 |
| Health/SSNIT/Bonus Reserve | N/A | ~12.5% avg on total base | GHS 62,025 |
| Total (Year 1) | 16 FTEs | | GHS 561,225 |
Operating Expenses (OPEX)
| Expense Category | Monthly Cost (GHS) | Annual Total (GHS) |
| Office Rent (Tema HQ) | GHS 2,500 | GHS 30,000 |
| Utilities (Power + Water) | GHS 800 | GHS 9,600 |
| Internet & Phone (4G + VoIP) | GHS 500 | GHS 6,000 |
| Marketing & Ads | GHS 3,000 | GHS 36,000 |
| Rider Transport Allowance | GHS 1,500 | GHS 18,000 |
| Rider Airtime & Data | GHS 1,000 | GHS 12,000 |
| Fuel for Admin Vehicle | GHS 1,200 | GHS 14,400 |
| Office Supplies | GHS 300 | GHS 3,600 |
| Professional Services | GHS 1,200 | GHS 14,400 |
| Software Licenses | GHS 700 | GHS 8,400 |
| Insurance (Property + Riders) | GHS 1,000 | GHS 12,000 |
| Permit & Regulatory Fees | GHS 250 (monthly avg.) | GHS 3,000 |
| Miscellaneous/Admin Buffer | GHS 1,000 | GHS 12,000 |
| Total Operating Expenses | | GHS 178,400 |
Asset Purchases & Depreciation
| Asset | Cost (GHS) | Useful Life (Years) | Depreciation Method | Annual Depreciation (GHS) |
| Motorbikes (10 units) | GHS 120,000 | 3 years | Straight-Line | GHS 40,000 |
| Delivery Van (1 unit) | GHS 150,000 | 5 years | Straight-Line | GHS 30,000 |
| Computers & IT Equipment | GHS 25,000 | 3 years | Straight-Line | GHS 8,333 |
| Dispatch Software Licenses | GHS 15,000 | 3 years (amortized) | Straight-Line | GHS 5,000 |
| Furniture & Fixtures | GHS 12,000 | 4 years | Straight-Line | GHS 3,000 |
| Office Setup & Renovation | GHS 18,000 | 5 years | Straight-Line | GHS 3,600 |
| Rider Safety Gear & Branding | GHS 10,000 | 2 years | Straight-Line | GHS 5,000 |
| Total | GHS 350,000 | | | GHS 94,933 |
Phase 2: Financial Calculations
This phase uses Phase 1 inputs to compute key financial metrics.
Revenue Projections
| Year | Product/Service | Units Sold | Unit Price (GHS) | Revenue (GHS) | Growth Rate |
| Year 1 | Same-Day Urban Delivery | 24,000 | GHS 30 | GHS 720,000 | — |
| Scheduled Business Delivery | 14,400 | GHS 35 | GHS 504,000 | — |
| Bulk Monthly Dispatch | 9,600 | GHS 28 | GHS 268,800 | — |
| Inter-City Express Service | 2,400 | GHS 80 | GHS 192,000 | — |
| On-Demand E-Commerce Delivery | 12,000 | GHS 25 | GHS 300,000 | — |
| Subscription SME Package | 600 subs | GHS 500 | GHS 300,000 | — |
| Total Revenue (Year 1) | — | — | GHS 2,284,800 | — |
| Year 2 | Same-Day Urban Delivery | 28,800 | GHS 30 | GHS 864,000 | 20% |
| Scheduled Business Delivery | 18,000 | GHS 35 | GHS 630,000 | 25% |
| Bulk Monthly Dispatch | 11,040 | GHS 28 | GHS 309,120 | 15% |
| Inter-City Express Service | 2,880 | GHS 80 | GHS 230,400 | 20% |
| On-Demand E-Commerce Delivery | 15,600 | GHS 25 | GHS 390,000 | 30% |
| Subscription SME Package | 810 subs | GHS 500 | GHS 405,000 | 35% |
| Total Revenue (Year 2) | — | — | GHS 2,828,520 | ~24% |
| Year 3 | Same-Day Urban Delivery | 34,560 | GHS 30 | GHS 1,036,800 | 20% |
| Scheduled Business Delivery | 22,500 | GHS 35 | GHS 787,500 | 25% |
| Bulk Monthly Dispatch | 12,700 | GHS 28 | GHS 355,600 | 15% |
| Inter-City Express Service | 3,456 | GHS 80 | GHS 276,480 | 20% |
| On-Demand E-Commerce Delivery | 20,280 | GHS 25 | GHS 507,000 | 30% |
| Subscription SME Package | 1,093 subs | GHS 500 | GHS 546,300 | 35% |
| Total Revenue (Year 3) | — | — | GHS 3,509,680 | ~24% |
Profit & Loss Projections
| Item | Year 1 | Year 2 | Year 3 |
| Revenue | 2,284,800 | 2,828,520 | 3,509,680 |
| Cost of Goods Sold (COGS) | 960,000 | 1,188,000 | 1,450,000 |
| Gross Profit | 1,324,800 | 1,640,520 | 2,059,680 |
| Operating Expenses | 178,400 | 210,000 | 245,000 |
| Depreciation | 94,933 | 94,933 | 94,933 |
| Operating Profit | 1,051,467 | 1,335,587 | 1,719,747 |
| Taxes (25%) | 262,867 | 333,897 | 429,937 |
| Net Profit | 788,600 | 1,001,690 | 1,289,810 |
Phase 3: Core Financial Statements
Cash Flow Projections
| Month | Opening Cash | Inflows | Outflows | Closing Cash |
| Month 1 | 600,000 | 50,000 | 410,000 (CapEx + Setup + OPEX) | 240,000 |
| Month 2 | 240,000 | 80,000 | 170,000 | 150,000 |
| Month 3 | 150,000 | 150,000 | 180,000 | 120,000 |
| Month 4 | 120,000 | 190,000 | 185,000 | 125,000 |
| Month 5 | 125,000 | 210,000 | 195,000 | 140,000 |
| Month 6 | 140,000 | 230,000 | 200,000 | 170,000 |
| Month 7 | 170,000 | 240,000 | 205,000 | 205,000 |
| Month 8 | 205,000 | 250,000 | 210,000 | 245,000 |
| Month 9 | 245,000 | 260,000 | 215,000 | 290,000 |
| Month 10 | 290,000 | 270,000 | 220,000 | 340,000 |
| Month 11 | 340,000 | 280,000 | 225,000 | 395,000 |
| Month 12 | 395,000 | 310,000 | 230,000 | 475,000 |
Balance Sheet
| Item | Year 1 | Year 2 | Year 3 |
| Assets | | | |
| Current Assets | | | |
| - Cash | 475,000 | 890,000 | 1,430,000 |
| - Accounts Receivable | 190,400 | 236,000 | 292,000 |
| - Inventory | — | — | — |
| Total Current Assets | 665,400 | 1,126,000 | 1,722,000 |
| Non-Current Assets | | | |
| - Fixed Assets (Net) | 255,067 | 160,690 | 91,500 |
| Total Non-Current Assets | 255,067 | 160,690 | 91,500 |
| Total Assets | 920,467 | 1,286,690 | 1,813,500 |
| Liabilities & Equity | Year 1 | Year 2 | Year 3 |
| Liabilities | | | |
| - Accounts Payable | 89,200 | 105,000 | 122,000 |
| Total Liabilities | 89,200 | 105,000 | 122,000 |
| Equity | | | |
| - Common Stock | 600,000 | 600,000 | 600,000 |
| - Retained Earnings | 231,267 | 581,690 | 1,091,500 |
| Total Equity | 831,267 | 1,181,690 | 1,691,500 |
| Total Liabilities & Equity | 920,467 | 1,286,690 | 1,813,500 |
Phase 4: Financial Analysis & Evaluation
This phase evaluates the financial plan and allocation of funds.
Use of Funds
| Category | Amount (GHS) | % of Total |
| Fleet Acquisition (10 Bikes + 1 Van) | 270,000 | 45% |
| Technology (App, CRM, Tracking) | 60,000 | 10% |
| Marketing & Brand Launch | 45,000 | 7.5% |
| Office Setup & Admin Equipment | 40,000 | 6.7% |
| Staffing & Payroll Buffer (3 months) | 65,000 | 10.8% |
| Working Capital Reserve | 70,000 | 11.7% |
| Regulatory & Licensing Fees | 15,000 | 2.5% |
| Insurance & Risk Cover (Riders + Assets) | 15,000 | 2.5% |
| Contingency Fund (5%) | 20,000 | 3.3% |
| Total | 600,000 | 100% |
If you found this business plan valuable and you’re considering launching your own courier or delivery service in Ghana, we’d be happy to help. Reach out to
Astute Business Consulting. We specialize in crafting investor-ready business plans tailored to Ghana’s regulatory and funding landscape.
