Astute Events and Decor Sample Business Plan
EXECUTIVE SUMMARY
Introduction
Astute Events and Decor is a pre-operational, premium event planning and decoration company based in Tema, Ghana, strategically located near Accra, the nation’s commercial capital. The company is set to provide high-end event décor, planning, and vendor coordination services for weddings, funerals, social gatherings, and corporate functions. With Ghana’s event industry estimated at GHS 3.6 billion annually, Astute targets a niche of upwardly mobile, quality-conscious clients underserved by informal providers. This business plan outlines an investment opportunity of GHS 250,000 to support operational launch, drive customer acquisition, and position the company for profitability within 90 days of startup.Vision
Astute’s long-term vision is to become Ghana’s most trusted premium event brand. The company aims to scale through tech-enabled operations, CRM-managed workflows, and regional expansion across West Africa. The business model is designed to support franchising and serve the diaspora market by offering standardized, high-quality experiences. This vision supports investor expectations for scalable growth, recurring revenue, brand asset development, and viable equity or debt-based exit opportunities.Mission
The mission of Astute Events and Decor is to elevate the event experience in Ghana by delivering visually stunning, professionally executed, and stress-free events. The company focuses on giving clients hands-free convenience, exceptional quality, and social prestige through seamless service delivery. This mission supports high customer retention, consistent referrals, and strong lifetime customer value, translating into long-term investor returns.Market Problem
The events industry in Ghana is largely fragmented, dominated by informal decorators and planners who often fail to meet client expectations. Poor punctuality, unreliable delivery, and inconsistent aesthetics are common. This has created significant customer dissatisfaction and a gap in the market for structured, premium service providers. The financial impact of this problem is substantial, with thousands of clients willing to pay more for peace of mind and excellence. Astute addresses this challenge with a structured solution that minimizes execution risk and maximizes customer satisfaction. Market Opportunity
The business is positioned to capture a portion of the GHS 1.08 billion serviceable market in the Greater Accra and Tema regions. With a conservative 1% market share target over the first three years, projected revenues exceed GHS 10.8 million. The company’s competitive edge lies in its structured operations, premium branding, digital client interface, and reliable service delivery. These advantages provide a clear path to rapid revenue growth, strong client retention, and superior investor returns.Our Solution
Astute’s service offering combines custom décor and lighting themes, CRM-driven client communication, vendor coordination, and dedicated event concierge support. These services directly resolve the issues of unreliability and poor quality that plague the current market. Scalability is supported through reusable modular décor, lean team structure, and digital quotation and scheduling systems. Barriers to competition are reinforced by IP protection, proprietary service design, and a trusted brand.Unique Selling Propositions
Astute’s market advantage is defined by its CRM-based client interface, visual previews, and reliable execution model. Unlike many competitors, the company offers a consistent experience, on-time delivery, and transparent pricing. While major players like Jandel Limited serve only elite clients and lack flexibility, Astute bridges the gap between high-quality execution and mid-market accessibility. This creates substantial opportunity for market penetration and recurring income.Business Model
The company will generate revenue through décor packages, event planning, vendor markups, and eventually, DIY décor rentals and franchise offerings. Profit margins per event are projected to exceed 40%, with repeat clients such as churches, funeral homes, and corporate organizations contributing to a stable revenue base. Sales will be driven through WhatsApp, Instagram, and the website, with tiered pricing models and flexible packages enabling upselling.Management Team
The business is led by Linda Mensah, a seasoned event strategist with over a decade of experience in operations, client service, and branding. Linda brings a strong blend of creative direction and execution discipline. She is supported by external consultants and a core team of operations and logistics staff. The management team is lean, experienced, and fully prepared to execute the business plan with investor oversight and reporting in place.Marketing and Sales Strategy
Marketing will focus on digital advertising via Instagram, Facebook, and wedding-focused platforms. The business will use a WhatsApp-first consultation model supported by CRM follow-ups, customer referrals, and review collection. Astute will maintain a customer acquisition cost of approximately GHS 170 per client, delivering strong returns on every paid conversion due to high service prices and referral potential.Competition
Competitors include Jandel Limited, Unique Floral, Events by Ben, and WhiteChalk The Planner. While these companies serve elite or trend-driven segments, they often lack operational consistency, scalability, or price accessibility. Astute’s strategic position in the premium-but-accessible space enables it to serve the growing middle- and upper-middle-income segment that seeks value, convenience, and class without elite price tags. This gap in the market presents a scalable growth opportunity.Status and Timeline
Astute is in the final pre-launch phase. Service designs, pricing, marketing strategy, CRM tools, and supplier relationships have been finalized. Upon securing funding, the business will immediately acquire equipment, onboard staff, and initiate customer acquisition campaigns. The company expects to fulfill its first bookings within the first month of launch and reach breakeven within the first 90 days.Financial Projections
Year 1 revenue is projected at GHS 1.18 million, with a net profit of GHS 508,000. By Year 3, annual revenue is expected to reach GHS 2.04 million, with net profit exceeding GHS 940,000. Net margins average 40%+, supported by a low fixed cost base and high operational efficiency. The company is expected to remain profitable across all years, with healthy liquidity and retained earnings to support reinvestment or distributions.Funding Request
The business seeks GHS 250,000 in startup capital. Of this, 76.8% will be used for equipment and asset acquisition, 12% for marketing and digital campaigns, 6% for working capital, and 3.2% for professional and legal setup. Funding may be structured as debt, equity, or a hybrid. If structured as a loan, the business proposes a tenor of 36 to 48 months with an interest rate of 12–15% per annum. If structured as equity, up to 20% of the company may be offered to the investor. The projected IRR exceeds 35%, with cashflow enabling dividend payouts from Year 2. The proposed exit strategy includes share buyback, equity resale, or dividend exit within three to five years. The investment is supported by strong unit economics, collateralizable assets worth over GHS 90,000, and a founder willing to offer personal guarantees.Transaction Description
Development activities completed to date include full service and pricing design, supplier onboarding, domain acquisition, CRM setup, and draft marketing content. Vendor MOUs, contracts, and onboarding materials are ready. No revenues have yet been recorded, but pre-launch interest has been validated through pilot consultations and lead generation campaigns. All regulatory permits and licenses are planned for acquisition prior to launch, including the business operating permit, fire safety certificate, environmental health clearance, and GRA registration. BUSINESS DESCRIPTION
Name
Astute Events and Decor is a premium event planning and decoration company positioned to redefine the experience of weddings, parties, funerals, and high-end gatherings in Ghana. The name "Astute" signifies sharpness, professionalism, and precision—qualities highly valued by clientele seeking world-class event execution. This branding not only resonates with quality-conscious customers but also positions the company for franchise potential and long-term market leadership. The name supports investor confidence by reflecting brand clarity and alignment with the upscale events segment.
Location
The business will be headquartered in
Tema, Ghana, strategically located near Accra, the capital, and Ghana’s primary commercial corridor. Tema offers logistical advantages due to its proximity to major venues, transportation hubs, suppliers, and high-income communities. Its centrality to both urban and peri-urban populations positions Astute Events and Decor to scale rapidly across the Greater Accra Region and beyond. The location supports operational efficiency, reduces logistics costs, and ensures easy access to clients and vendors, boosting investor returns through margin optimization.
Nature
Astute Events and Decor is a
specialized service business offering comprehensive event planning, venue decoration, theme design, floral arrangement, lighting, and vendor coordination. The company will primarily serve clients planning
weddings, social parties, corporate events, and funerals. In a growing market where quality and professionalism are increasingly demanded, the business addresses a critical gap: the need for seamless, stress-free, and aesthetically exceptional event execution. Its model combines design creativity, logistical planning, and vendor management to deliver consistent revenue from both one-time and recurring clients.
Stage of the Business
The company is currently at the
pre-operational stage, with foundational planning, vendor partnerships, and brand development underway. All operational systems, marketing assets, and service packages have been designed, awaiting funding to launch. The next milestones include: Acquiring equipment and vehicles, hiring a core operations team and, launching digital and in-person client acquisition campaigns
These activities align with the investor’s interest in rapid startup, efficient capital use, and a clear path to revenue within the first 90 days post-investment.
Legal Form
Astute Events and Decor will operate as a
limited liability company (LLC) under Ghanaian law. This structure offers key benefits for investors, including limited personal liability, easier equity injection, clear tax treatment, and strong governance. The LLC format supports future expansion, risk management, and scalability through structured ownership and compliance.
Registered Office Address
Suite 203 - 204, First Floor, Right Wing, Tiwaah House, Third Avenue, Community 6, Tema, Ghana. This central business address enhances the brand's credibility and accessibility to clients and stakeholders. Located in a mixed-use commercial zone, it supports professional operations, storage, and client consultations, enhancing investor trust and operational readiness.
Registration Number
Astute Events and Decor is currently undergoing incorporation. A provisional registration number will be provided once registration is finalized with the Registrar General’s Department of Ghana. The official registration strengthens the business’s credibility, legal standing, and eligibility for formal contracts and bank financing.
Website Domain
The business will operate through its branded domain:
www.astuteeventsgh.com. This digital platform will serve as a portfolio, booking engine, lead magnet, and client engagement portal. It enhances market visibility, enables scalable online marketing, and facilitates customer acquisition across Ghana and the diaspora planning local events.
Location of Operations
Operational activities—including decoration setup, transportation logistics, and vendor coordination—will be managed from the Tema headquarters, with mobile teams serving Accra, Tema, and surrounding regions. The physical structure will include: A design studio, storage for décor inventory and, a logistics dispatch point. This model ensures rapid response and client satisfaction, while reducing overhead through centralized coordination.
Capital
The business is being established with:
Authorized capital: GHS 100,000,
Issued capital: GHS 60,000 and,
Paid-up capital (initial): GHS 20,000. The capital structure reflects founder commitment and provides a foundation for external investment. Incoming funds will be used for asset acquisition, staff onboarding, and market entry campaigns. The balance of authorized capital allows for flexible future funding via equity or debt.
Relevant Business Licenses
Required licenses include:
Business Operating Permit from Tema Metropolitan Assembly.
Fire Safety Certificate from Ghana National Fire Service.
Environmental Health Clearance from the local health department.
Tax Identification Number (TIN) and registration with the
Ghana Revenue Authority (GRA). All licenses will be secured prior to launch, ensuring full compliance and reducing operational risk. License renewals are annual and cost-effective, protecting business continuity.
Economic/Technical Specifications
Key economic assumptions include: Ghana’s urban middle class continues to grow, increasing event frequency and spend. The average wedding budget ranges between GHS 30,000 and GHS 100,000 (Source: Ghana Wedding Industry Report, 2023). Funeral events typically spend between GHS 10,000 – 40,000 per event.
Technical readiness includes: Modular decoration sets, mobile lighting and sound systems, vendor network integration tools (CRM and dispatch). These parameters support scalability, cost management, and delivery consistency, optimizing investor returns.
Agreements
At launch, key agreements will include: Preferred supplier arrangements with florists, caterers, rental companies, and lighting vendors, Memoranda of Understanding with venue owners for exclusive decoration rights, contracts with freelance decorators and logistics drivers. These agreements reduce operational bottlenecks, lock in favorable terms, and ensure timely service delivery—reducing investor risk and enabling faster scale.
Corporate History
As a new venture, Astute Events and Decor has no financial performance history. However, the founding team brings a combined 10+ years of experience in event coordination, customer service, and brand development. This experience has already generated pre-launch client interest, creating a favorable foundation for early revenue.
Business Infrastructure
Initial infrastructure includes: 1 commercial space (office/studio/storage), 1 branded delivery van, Inventory of modular decorative pieces (arches, backdrops, centerpieces), office IT setup and CRM tools
This infrastructure supports quality control, visual consistency, and service efficiency—enabling high-margin scalability with minimal downtime.
Stakeholders and Key Players
Owners/Shareholders
Linda Mensah – 100% Ownership (Founder and Managing Director).
Guarantors
No external guarantors are currently committed. However, the founder is willing to offer a personal guarantee on initial debt-based funding, subject to investor terms.
Management
- Managing Director: Linda Mensah – overseeing strategy, marketing, and investor relations
- Operations Lead: To be recruited – responsible for logistics, setup coordination, and vendor management
- Client Relations Executive: To be recruited – managing bookings, communications, and after-service care
This team structure is lean, cost-effective, and growth-focused.
Contractors
- Freelance decorators
- Event technicians (lighting, sound, transport)
- Setup crew (temporary hires for events)
These contractors enable agile scaling and cost control while maintaining quality delivery.
Regulators
- Registrar General’s Department
- Ghana Revenue Authority (GRA)
- Tema Metropolitan Assembly
- Ghana National Fire Service Regular compliance checks will be managed to ensure zero regulatory exposure or license interruptions.
Technical Assistance
Support from external consultants will guide: Branding and digital marketing strategy Financial management systems setup Staff training in customer service and decor design. This advisory input enhances execution and reduces early-stage inefficiencies.
Employees in Key Locations
Initial hiring will focus on, 1 in-house logistics and admin assistant, 2 event setup crew members, 1 client support and booking officer. These staff will be based in Tema and deployed across Accra and surrounding areas. Their agility and training will drive service quality, client satisfaction, and repeat business.
SERVICE OFFERING & UNIQUE VALUE PROPOSITION
Service Types
Astute Events and Decor offers premium event planning and décor services tailored to weddings, funerals, parties, and corporate functions. Key service categories include:
Full-Service Event Planning (concept to execution),
Venue Decoration & Theming (floral, backdrops, fabric, color coordination),
Lighting & Ambience Design (LEDs, fairy lights, chandeliers) and,
Vendor Coordination (catering, entertainment, rental, security). These services align with growing demand for stress-free, high-quality event execution among Ghana’s urban middle and upper classes.
Service Features
Each offering includes premium-grade, client-centered features such as:
Custom theme development aligned with client preferences and cultural relevance.
Modular décor components for quick setup and cost efficiency.
Real-time client collaboration tools via CRM platform.
Mobile lighting and sound systems with backup power integration.
Environmentally responsible materials, where feasible. These features differentiate Astute from informal and semi-formal decorators in the market. The company’s innovations—such as its CRM-linked workflow, visual mock-up previews, and “event-day concierge” approach—respond directly to client feedback about service gaps in professionalism, punctuality, and quality consistency.
Service Benefits
Astute Events and Decor solves the most cited pain points in Ghana’s event industry: poor execution, lack of professionalism, and stress during setup. Benefits to clients include:
Turnkey convenience: From concept to clean-up, clients are hands-free.
Aesthetic assurance: Designs are curated to meet modern, classy, or traditional themes with professional precision.
Time savings: Efficient planning and setup allow clients to focus on guests and ceremonies.
Prestige: Clients receive personalized, high-end service that enhances their social capital. This customer-centric model promotes
referrals,
repeat bookings, and
corporate retainer agreements, supporting long-term revenue growth and high customer lifetime value (CLV).
Service Quality
Astute Events and Decor will operate at quality standards exceeding typical local providers. Quality is ensured through:
Pre-event mockups and walkthroughs, Material sourcing from vetted suppliers, Standard operating procedures (SOPs) for setup, delivery, and post-event cleanup and,
In-house quality audits and customer feedback loops. This commitment to excellence builds brand trust, reduces customer complaints, and improves word-of-mouth marketing—all crucial for minimizing churn and maximizing brand equity.
Service Differentiation
Astute’s
Unique Selling Proposition (USP) lies in its fusion of design artistry with operational precision, rarely found among competitors. Differentiators include:
Founder-led creative direction with corporate execution discipline, Digitally-managed operations (quotes, payments, customer communication),
Event concierge service — a dedicated rep assigned to each client event,
Reliability and punctuality — uncommon in a fragmented, informal market. This brand promise ensures
price justification at premium rates and allows Astute to dominate the high-end segment of the market.
Service Usage
Clients engage through:
Initial consultation (online or in person),
Quotation and design preview, Booking confirmation and deposit, Event day coordination and, Post-event follow-up. This seamless and human-centric user journey builds trust and client satisfaction. CRM tools enable reminders, status updates, and after-service engagement, which boost retention and future sales.
Future Products & Expansion
Planned offerings include:
DIY Décor Packages for smaller events and budget-conscious clients.
Event Rentals (chairs, canopies, lighting rigs).
Workshops & Training for aspiring decorators and planners.
Online Booking & Payment Gateway. These additions support vertical integration, passive income generation, and regional expansion through a
franchise or affiliate network model. Such foresight de-risks the investment and demonstrates the business’s long-term growth potential.
Legal Rights & Intellectual Property (IP)
At launch, the following protections will be pursued:
Trademark registration for the brand name “Astute Events and Décor,”
Design copyright for proprietary décor layouts and theme concepts,
Website content copyright for original visuals and templates,
NDAs and IP clauses in all staff and vendor contracts.This protects against imitation, secures profit margins, and creates future valuation assets for equity investors or franchising.
Pricing Strategy
Astute will implement a
tiered value-based pricing model:
| Service Category | Base Cost (GHS) | Avg. Client Price (GHS) | Markup % | Margin % |
| Basic Decoration | 800 | 1,500 | 87.5% | 46.7% |
| Premium Wedding Setup | 4,000 | 7,000 | 75% | 42.9% |
| Full Event Planning | 6,500 | 12,000 | 84.6% | 45.8% |
The Pricing Models used for
Value-Based Pricing for premium events,
Penetration Pricing for first-time funeral packages and,
Tiered Packages (Silver, Gold, Platinum) for flexible upselling. This ensures both competitive positioning and strong gross margins, appealing to investors focused on profitability and customer acquisition.
After-Sales Service & Customer Support
Astute’s after-service model includes:
Event feedback survey and loyalty rewards, Complimentary thank-you gift for premium packages, Free minor décor touch-up for referred clients and, Dedicated WhatsApp hotline for urgent follow-up. This personalized after-care enhances brand perception, builds retention, and reduces CAC (Customer Acquisition Cost) through word-of-mouth referrals.
Investor Relevance Summary
Astute’s product/service model is,
highly demanded in a growing market,
professionally executed to reduce risk,
digitally enhanced for operational efficiency,
scalable through future offerings and franchising,
customer-centric for high LTV and recurring income. These attributes directly support investor confidence, margin optimization, and strategic growth potential.
TARGET MARKET & CUSTOMER PROFILE
Market Size: TAM, SAM, and SOM
The total addressable market (TAM) for event planning and decoration services in Ghana is conservatively estimated at
GHS 3.6 billion annually. This includes weddings, funerals, social events, and corporate functions. Based on recent market studies, Ghana records over
100,000 weddings, 200,000 funerals, and thousands of formal social events annually, each averaging between
GHS 10,000 to GHS 50,000 depending on scale and class. Using a conservative average spend
of GHS 12,000 per event, the TAM is calculated as follows: TAM = 300,000 events x GHS 12,000 = GHS 3.6 billion The
serviceable available market (SAM) focuses on the Greater Accra and Tema regions where Astute Events and Decor will operate. These regions account for approximately 30% of all premium-tier events in Ghana due to high population density, disposable income, and venue availability. Applying this to the TAM: SAM = GHS 3.6 billion x 30% = GHS 1.08 billion The
serviceable obtainable market (SOM) is the portion of the SAM that Astute Events and Decor can reasonably capture in its first three to five years of operation, based on resources, brand positioning, and competition. Assuming a modest 0.25% penetration of the SAM in Year 1, rising to 1% by Year 3 as market share increases: SOM (Year 1) = GHS 1.08 billion x 0.25% = GHS 2.7 million SOM (Year 3) = GHS 1.08 billion x 1% = GHS 10.8 million These figures form the basis for realistic financial forecasting and revenue growth projections.
Population and Demographics
The primary target market includes
middle- to upper-income residents in urban Ghana, particularly in Accra, Tema, East Legon, Spintex, and Cantonments. Key demographic traits include:
- Age range: 25–55 years
- Gender: Mixed, with a higher decision-making role typically among women for weddings and funerals
- Income level: Annual income above GHS 50,000
- Education: Tertiary-educated professionals and entrepreneurs
- Occupation: Corporate executives, SMEs, public service professionals, and diaspora families hosting local events
These customers typically seek event convenience, visual prestige, and professionalism, with growing appetite for curated, Instagram-worthy aesthetics and logistical ease.
Consumer Behavior and Trends
Consumers in this segment value convenience, aesthetics, and professionalism. Many are dual-income professionals with limited time to plan events. They rely heavily on
social media, referrals, and online portfolios to make vendor decisions. A growing number of Ghanaians in the diaspora also plan local events, often outsourcing everything to local professionals. There is a shift toward minimalist elegance, customized themes, and photo-ready backdrops, driven by digital sharing culture and peer influence. Repeat spending on events (e.g., funerals, naming ceremonies, anniversaries) supports strong CLV potential.
Economic and Technological Influences
Despite inflationary pressures, event spending in Ghana has remained resilient due to the strong cultural emphasis on milestone celebrations. As the middle class expands and digital adoption increases, more clients are turning to online vendors and platforms. Astute Events and Decor will leverage this trend by offering digital bookings, consultations, and CRM-integrated service delivery. The expected growth in the event services industry exceeds 10% annually in urban Ghana, presenting ample room for scale. Mobile money usage and digital payments further enhance transaction efficiency and client conversion.
Cultural and Social Factors
Ghanaian culture places high value on visually memorable events. Funerals, weddings, and milestone celebrations are status-defining activities. Customers are influenced by social class expectations, aesthetic trends, and peer validation. Word-of-mouth referrals carry high credibility. Social media is a major trend driver, especially among clients aged 25–40. The brand will position itself as a socially conscious, modern, and prestige-aligned service provider, using storytelling, testimonials, and visual media to reinforce social alignment.
Market Segmentation and Targeting
The market will be segmented into: premium wedding clients seeking luxury experiences, diaspora families requiring full-service coordination, funeral organizers seeking aesthetic simplicity with professionalism, corporates and churches requiring repeat decoration services, social and party clients (birthdays, baby showers, engagements). The
initial focus will be on premium weddings and funerals, as these offer the highest average revenue per event. As brand recognition grows, the business will expand into corporate and diaspora segments through retainer packages and international campaigns.
Accessibility and Distribution
Target segments are highly accessible through
digital channels, referrals, social media platforms, and industry networks. The business will use direct sales via its
website and WhatsApp, inbound leads via Instagram and Facebook, and B2B outreach to event venues, churches, and funeral homes. While funeral and wedding clients are decentralized, the business will overcome logistical barriers through its mobile operations model based in Tema, serving Accra, Spintex, and surrounding zones efficiently.
Environmental and Sustainability Factors
Sustainability is an emerging concern among affluent customers, especially those influenced by global values. Astute Events and Decor will adopt practices such as re-usable décor modules, reduced use of single-use plastics, and partnerships with florists who use biodegradable packaging. This not only supports brand differentiation but aligns with the values of eco-conscious customers and institutional clients, enhancing brand loyalty and investor reputation.
Psychological and Emotional Drivers
Purchasing decisions are driven by emotion, perception, and social identity. Weddings and funerals are often once-in-a-lifetime or legacy-defining moments. Clients want to feel proud, stress-free, and publicly validated. The brand will tap into emotional triggers such as beauty, status, family honor, and celebration. Through personalized messaging, curated visuals, and emotionally resonant client experiences, Astute will build strong brand affinity and lasting customer relationships.
Marketing and Communication Preferences
Target clients respond best to
visual content, particularly via Instagram, WhatsApp Status, Facebook, and influencer engagement. Paid ads will be optimized for Facebook and Instagram to drive inquiries. Direct messages, client referrals, and user-generated content will be leveraged to build community credibility. While digital is primary, offline channels such as flyers at venues and churches will be used selectively. Communication will be warm, timely, and visually rich.
Purchase Journey
Clients typically begin by browsing event images, followed by requesting a quote, negotiating add-ons, confirming a date, and making a deposit. Key touchpoints include social media, the website, in-person consultations, and WhatsApp engagement. Major conversion barriers include pricing uncertainty and lack of trust. These will be addressed by showcasing sample packages, client testimonials, flexible payment options, and a polished digital presence. Reviews and referrals are central to closing deals, and will be actively curated.
Demand Analysis
There is consistent demand for event services in Ghana, particularly among the urban middle class. Weddings and funerals are considered essential and non-deferrable expenses, often planned months in advance. The industry has
low entry barriers but
high attrition due to inconsistent quality. Astute's standardized processes, customer care, and premium brand positioning will enable the business to attract and retain high-value clients. Demand is driven by life events, religious and cultural traditions, social visibility, and lifestyle trends.
How TAM, SAM, and SOM Align with Business Growth Projections
The TAM represents the broad potential for expansion into national markets and future franchising. The SAM defines the urban market in Greater Accra that Astute can directly serve. The SOM shows how much of this market is realistically capturable within current resources. By grounding its projections in these figures and aligning growth milestones with increasing SOM penetration, the business presents a credible roadmap to profitability. This clarity strengthens its case for both working capital loans and growth equity funding.
INDUSTRY TRENDS & MARKET DEMAND
Industry Trends & Market Demand
The event planning and decoration industry in Ghana is a resilient and fast-growing sector, heavily influenced by the country’s rich cultural heritage, increasing urbanization, and rising middle-class income. Celebrations such as weddings, funerals, naming ceremonies, graduations, and corporate events remain central to social life. Despite economic volatility, the cultural and emotional significance of these events ensures consistent demand, making the industry attractive to investors seeking stable, cash-flow-generating ventures. The business operates in a service-based industry with a fragmented structure. Many decorators and planners work informally or freelance, creating an opportunity for professional players like Astute Events and Decor to distinguish themselves through quality, branding, and operational efficiency.Industry Size, Scope, and Growth Potential
The estimated size of Ghana’s event services industry is over GHS 3.6 billion annually, with weddings and funerals contributing over 70 percent of total spend. In Accra and Tema alone, more than 30,000 events are organized annually, each with an average spend ranging from GHS 10,000 to GHS 100,000. The industry is projected to grow at 10 to 12 percent annually over the next five years. Growth is driven by demographic shifts, increasing spending on lifestyle, and influence from social media culture. The shift from informal vendors to professionally branded service providers reflects evolving consumer preferences and creates an opening for firms with structured operations and design-oriented service delivery. Key challenges include seasonal revenue fluctuations, price undercutting by informal players, and logistics inefficiencies. However, the growing demand for convenience, reliability, and visual excellence presents significant opportunities for professionally managed brands.Industry Structure
The industry is currently fragmented, with many individual decorators, small event companies, and a few mid-sized firms. Barriers to entry are relatively low, but brand building, service quality, and logistics capacity create a strategic advantage. Market disruption may arise from digital platforms offering remote event planning and vendor access. Success will depend on the ability to adapt to technology, manage logistics, and create memorable experiences. Astute Events and Decor aims to dominate the upper-middle market through design-focused execution, digital marketing, and operational precision.Regulatory Environment
The business will operate under regulations by the Registrar General’s Department, Ghana Revenue Authority (GRA), and Tema Metropolitan Assembly. Required permits include: Business Operating Permit, Fire Safety Certificate, Environmental Health Clearance . There are no restrictive regulatory barriers for the events industry. However, trends in digital tax, VAT compliance, and municipal oversight on public events are emerging. Operating with full legal compliance enhances brand credibility, supports access to corporate clients, and increases investor confidence.Key Success Factors
Critical success in the industry depends on: brand recognition and trust, operational consistency, logistics coordination, design innovation and, customer service excellence. Astute Events and Decor will use technology, including CRM tools and digital quoting, to enhance its client experience and operational visibility. By aligning with best practices in logistics, inventory, and after-sales care, the business is structured for efficient execution and long-term profitability.Industry SWOT Analysis
Strengths include high cultural demand, emotional buyer behavior, and increasing event frequency. Weaknesses involve fragmented competition, pricing inconsistencies, and seasonal cash flow dips. Opportunities lie in the diaspora segment, repeat-event clients, and the rise of eco-conscious events. Threats include inflation, economic slowdowns, and rising competition in digital spaces. Astute will address these dynamics through lean operations, differentiated customer service, and consistent branding.Industry Outlook and Future Trends
The outlook for Ghana’s event services sector is strongly positive. Key trends shaping the future include: personalized, Instagram-ready aesthetics, digital engagement platforms and online bookings, green event setups and sustainable décor and, diaspora-led planning with remote coordination tools. Astute will remain ahead by investing in brand storytelling, visual documentation, and CRM-backed execution workflows. While risks such as inflation and import disruptions may affect costs, strategic sourcing and product standardization will help the business protect margins and build resilience.Porter’s Five Forces Analysis
Threat of New Entrants
Low barriers exist at entry-level, but brand equity, execution reliability, and client service form high barriers in the premium market. New entrants may crowd the lower tiers but have limited effect on Astute’s target segment.Bargaining Power of Suppliers
Suppliers include florists, furniture rental companies, and fabric vendors. Their power is moderate, particularly during peak seasons, but can be mitigated through preferred supplier contracts and early procurement.Bargaining Power of Buyers
Price sensitivity exists, but emotional stakes, social reputation, and the need for flawless execution reduce bargaining leverage at the premium level. Astute’s trust-building strategies and referral-based marketing reduce buyer hesitation.Threat of Substitutes
DIY options and informal decorators present substitution threats, but typically lack professionalism, consistency, and design precision. Astute mitigates this through branding, quality assurance, and value-added client support.Industry Rivalry
The industry sees intense rivalry at the low-cost end, but premium-tier competition is limited. Astute’s differentiation in design, professionalism, and operational execution allows for price protection and client loyalty, even in crowded periods. COMPETITIVE ANALYSIS & POSITIONING
Identifying Competitors
The event planning and decoration industry in Greater Accra is highly fragmented, with a mix of formal and informal players. Five notable competitors operating within the same premium service space include:
- Jandel Limited
- Unique Floral
- Events by Ben
- Sprout Affairs
- WhiteChalk The Planner
In addition to these direct competitors, there are indirect players such as hotels with in-house décor teams and funeral homes that offer bundled event services. These entities pose a threat by reducing the need for external decorators, especially among time-sensitive or budget-conscious clients. Astute Events and Decor will position itself as a premium but accessible service provider, focused on aesthetic consistency, service professionalism, and digital ease—areas where many competitors either overcharge or underperform.
Competitor Analysis
| Factor | Jandel Limited | Unique Floral | Events by Ben | Sprout Affairs | WhiteChalk The Planner | Astute Events and Decor |
| Products/Services | Luxury weddings, corporate events, floral décor, rentals | Corporate events, floral design, weddings | Modern wedding décor, parties | General event décor and coordination | Social events, themed décor | Modular décor packages, digital previews, full-service planning |
| Quality & Features | High-end, international standard | Polished floral aesthetics, but limited flexibility | Trendy visuals, inconsistent delivery | Average quality with ad hoc improvements | Custom themes, varying consistency | Personalized themes, CRM-enabled coordination, visual mockups |
| Target Market | High-net-worth individuals, large corporates | Upper-class professionals, institutions | Millennials, middle-income clients | Budget-conscious clients | Youthful, mid-income audiences | Middle- to upper-income households, diaspora, professionals |
| Pricing Strategy | Premium, GHS 30,000+ | High-tier pricing, less flexibility | Mid-tier pricing with basic packages | Affordable but minimal customization | Flexible pricing, but unclear packages | Value-based tiered pricing (Silver–Gold–Platinum), referral discounts |
| Marketing Channels | Website, high-end event exhibitions, referrals | Instagram, corporate referrals | Instagram, TikTok, influencer features | Instagram and church events | Social media, wedding expos | Website, WhatsApp, Instagram, digital storytelling, CRM |
| Sales Approach | Direct consultation, formal contracts | Phone-based sales, minimal automation | Social DMs and referrals | Direct WhatsApp sales | Referral-based | CRM-driven quotes, visual gallery, WhatsApp-first sales |
| Customer Retention | High for institutions; low for individuals | Moderate; tied to floral preference | Medium; relies on trendiness | Low; price-sensitive base | Variable | High; built on convenience, design value, service reliability |
| Brand Reputation | Strong, trusted legacy | Established, floral brand | Highly visible online, low backend structure | Limited brand recall | Niche following | Emerging, trust-building with quality assurance and consistency |
| Strengths | Reputation, vendor scale, premium clients | Floral quality, client trust | Social media virality | Affordable rates | Creative concepts | Personalization, digital tools, service reliability |
| Weaknesses | Inaccessible pricing, rigid packages | Narrow focus on florals, expensive | Small team, inconsistent execution | Low differentiation, quality control issues | Scalability limitations | New entrant, limited brand awareness (to be addressed at launch) |
| Opportunities | Corporate expansion, destination events | Event packages bundling | Scale through systems | Target niche markets | Improve consistency | Mid-tier scaling, diaspora focus, venue partnerships, sustainability |
| Threats to Astute | Market dominance in elite space | Floral quality, supplier links | Viral online campaigns | Undercutting on price | Design mimicry | Mitigated through lean operations, unique value delivery, tech-first experience |
Overall Competitive Assessment
Jandel Limited represents the largest competitive threat due to its strong brand equity, event scale, and supplier network. However, its pricing and branding make it inaccessible to a significant portion of the market that seeks elegance at a practical cost. Astute Events and Decor can compete by focusing on operational agility, customer intimacy, digital innovation, and aesthetic quality. Lessons from this analysis suggest that blending design excellence with systemized delivery will be the defining competitive edge in the next phase of industry growth. By offering a tech-enabled, client-friendly, and visually superior alternative, the business is positioned not only to capture market share but also to build a sustainable, fundable, and scalable brand.
BUSINESS OPERATIONS PLAN
Key Operational Activities & Workflow
The core operational activities of Astute Events and Decor include event design consultation, procurement and preparation of décor items, vendor coordination, onsite setup and breakdown, customer service, and after-sales engagement. Daily workflow begins with client onboarding through the CRM platform, followed by theme design, quotation approval, logistics scheduling, and service execution. A central part of the workflow is the digital project tracker, which maps each event across pre-defined stages: consultation, planning, procurement, execution, and debrief. This system enables effective team coordination, reduces delays, and ensures quality consistency across events. Daily operations are structured to minimize downtime, optimize labor allocation, and maintain strong client communication. Tasks such as inventory management, supplier coordination, and vehicle dispatch are tied into weekly operational dashboards. Standard operating procedures (SOPs) will guide each service category to ensure quality control and client satisfaction. Performance will be monitored through key performance indicators (KPIs) such as client satisfaction scores, setup punctuality rate, error-free delivery percentage, and average turnaround time from booking to execution. Data from the CRM and post-event feedback will be reviewed monthly to identify process improvement opportunities.The business will incorporate basic automation through email and WhatsApp follow-ups, quote generation, and schedule reminders. As operations scale, more advanced tools such as logistics tracking and digital checklists will be deployed.Business Location & Infrastructure
Astute Events and Decor will operate from a leased commercial space in Tema, Ghana. This location provides strategic access to Accra, Spintex, and other high-demand event zones. The site is located within a mixed-use commercial district, offering proximity to venues, florists, suppliers, and logistics services. The infrastructure includes a centralized design studio, an inventory storage area for décor components, a small client consultation lounge, and a logistics bay for event day dispatch. The facility is approximately 120 square meters and has been selected for its accessibility, cost-effectiveness, and room for modest expansion. Internet connectivity, backup power, and secure storage units are included in the setup. The space supports up to three simultaneous event preparations and will serve as the operational base for all mobile field teams. Plans are in place to lease an additional logistics yard by Year 3 to accommodate scaling operations. This fixed infrastructure is complemented by a mobile-first digital system. Most consultations, bookings, and updates will be handled via the company’s website, WhatsApp, and CRM tools, allowing operational flexibility and low overhead as the business grows.Supply Chain & Vendor Management
The business will rely on a curated network of local suppliers including florists, lighting technicians, event rental companies, and fabric vendors. These suppliers will be selected based on pricing, product quality, consistency, and their ability to meet deadlines during peak event seasons. Procurement will be managed using a rolling forecast based on confirmed bookings. A pre-approved supplier list will be maintained to streamline sourcing, with backup vendors identified for all major categories to mitigate disruptions. For high-frequency items such as artificial flowers and fabric drapes, the business will maintain a lean inventory model supported by minimum stock alerts. Vendor agreements will outline payment terms, quality expectations, delivery protocols, and dispute resolution processes. Monthly performance reviews will guide supplier retention and replacement decisions. Strategic vendor partnerships will be prioritized to achieve volume discounts and priority delivery, especially during wedding and holiday seasons. Inventory management will follow a modular system: décor items will be categorized by color, theme, and event type, enabling faster retrieval and setup. A digital inventory tracker will monitor usage, damage, and restocking needs. As operations scale, this system will evolve into a cloud-based ERP module with barcoding integration.Production/Service Delivery Process
The service delivery process begins with an initial client consultation, either in-person or online. This is followed by proposal development, quotation approval, event scheduling, and execution. Once a booking is confirmed, the operations lead activates a task sheet outlining all resource and labor requirements. One week prior to the event, a pre-deployment checklist is finalized, including décor item assembly, delivery scheduling, and team assignment. On the event day, the logistics team transports materials to the venue, and the setup crew executes according to the approved design. A supervisor conducts quality checks on-site before client handover. Standard equipment includes modular arches, themed backdrops, centerpieces, lighting rigs, and event-day logistics tools such as ladders, trolleys, and backup lighting. All décor items are pre-maintained, cleaned, and packaged for efficient setup and reuse. Quality control is embedded at three levels: design approval, material prep, and on-site execution. Each event is documented with before-and-after photos for quality assurance and marketing use. Post-event debriefs with the client help gather insights for continuous improvement. Customer service is available through a dedicated hotline and WhatsApp. Post-event support includes thank-you follow-ups, minor repairs where necessary, and referral incentives. The business is guided by internal SOPs across client service, vendor coordination, and logistics deployment. Initial service capacity will accommodate two to three concurrent events per weekend. This will increase with additional setup crews, improved storage infrastructure, and expanded supplier agreements. A three-phase scalability plan ensures that service growth aligns with demand while maintaining service quality and profitability. Compliance with local business laws, fire safety protocols, and environmental health regulations will be strictly observed. All event setups will adhere to venue guidelines, crowd control considerations, and municipal safety standards to reduce legal and reputational risk. RISK MANAGEMENT & CONTINGENCY PLAN
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Strengths (Internal Factors)
Astute Events and Decor’s key strength lies in its customer-centric service model, which blends creative event aesthetics with operational excellence. The business is designed from inception to integrate digital tools, including a CRM system and online booking interface, giving it a technological advantage over informal competitors. Its tiered pricing structure makes the service accessible to both middle- and upper-income clients, broadening its customer base. The company also benefits from a lean operational structure, reducing overhead and enabling flexible scaling. Backed by a founder with experience in business operations and marketing, the business enters the market with execution clarity, reliable vendor relationships, and a clear brand identity. Financially, the business has a solid capital structure, with initial founder investment demonstrating commitment and reducing dependency on high-interest debt. Its readiness to deploy investor funds toward assets and revenue-generating activities reduces startup risk and enhances funding appeal.Weaknesses (Internal Factors)
As a pre-operational business, Astute Events and Decor faces the natural limitation of no operating history or proven brand reputation. This may temporarily affect customer trust, especially when competing against established players. The business currently has limited staff, and the success of early service delivery will depend on effective onboarding and training. There is also the risk of over-reliance on key personnel, especially during the startup phase when the Managing Director is expected to oversee multiple functions. While systems are in place, scale-up pressure could stretch human and logistical resources. Furthermore, the business must carefully manage cash flow and working capital to avoid shortfalls during periods of high event frequency or payment delays.Opportunities (External Factors)
The events industry in Ghana continues to benefit from rising disposable income, urbanization, and the cultural significance of milestone celebrations such as weddings and funerals. There is a growing demand for professionally managed décor services, especially among diaspora clients who require remote coordination. New market segments such as eco-conscious clients, corporate event planners, and churches with recurring décor needs offer expansion potential. By leveraging technology and data, the business can introduce event subscription packages, DIY décor rentals, and mobile consultation booths for customer acquisition. The regulatory environment remains supportive of SMEs, and opportunities exist to secure exclusive vendor partnerships with venues, which will generate consistent leads and long-term value. As informal operators face increasing customer expectations, professionally branded firms like Astute stand to gain market share quickly.Threats (External Factors)
Key external threats include economic volatility, such as inflation, exchange rate fluctuations, and increased cost of imported décor materials. These could impact profitability if pricing is not adjusted effectively. Competition from informal decorators offering lower prices could pose a challenge in attracting price-sensitive customers. Supply chain disruptions, especially during peak event seasons, could delay execution or reduce design options. Additionally, the threat of imitation by competitors, especially in an industry with low intellectual property enforcement, requires strong brand positioning and consistent quality to maintain differentiation. Changes in municipal permit regulations or enforcement of environmental standards could create unforeseen compliance burdens. Shifting customer preferences, particularly toward minimalist, eco-friendly, or experiential events, could also require ongoing adaptation of the service model.Key Market & Operational Risks
Market Risks
Economic Risks: Inflation and exchange rate volatility could increase the cost of imported materials, affecting profit margins. High interest rates may also limit the affordability of financing options for scaling. Industry Risks: The event industry is fragmented and highly competitive, with many informal players. Barriers to entry are low, but barriers to sustainable service delivery are high. New competitors using social media for rapid visibility may pose a threat. Regulatory & Compliance Risks: Changes in tax regimes, local licensing requirements, or municipal ordinances could add compliance costs or delay operations. Astute will proactively monitor regulatory changes and work with legal consultants to maintain full compliance. Consumer Demand Risks: A downturn in discretionary spending or shifts toward ultra-low-budget event formats may reduce market size. The business will mitigate this by offering modular packages and maintaining high responsiveness to changing client preferences.Operational Risks
Supply Chain Risks: If key suppliers fail to deliver or raise prices unexpectedly, this may impact event timelines and quality. Astute will address this through multi-vendor sourcing, preferred supplier agreements, and inventory buffers for critical décor items. Technology & Cybersecurity Risks: The business’s dependence on CRM systems, online booking, and client communications through WhatsApp and email exposes it to potential cyberattacks or system failures. Security protocols, regular data backups, and limited access controls will be implemented to protect client and business data. Financial Risks: As a new business, liquidity management is critical. Risks include client payment delays, overreliance on startup capital, and underestimation of recurring costs. To reduce this risk, Astute will implement strict deposit-based bookings, monthly financial monitoring, and contingency reserves. Staffing & HR Risks: High staff turnover, lack of skilled labor, or poor onboarding could impact service quality. To address this, the business will invest in training modules, maintain a freelance crew database, and implement event-based performance bonuses to retain skilled contractors.Investor/Lender Benefit
This comprehensive assessment ensures that Astute Events and Decor has identified and is actively preparing for both internal and external risks that could affect operations, profitability, or repayment of funding. The inclusion of risk mitigation strategies, financial discipline, and adaptive business systems demonstrates execution capability and long-term viability, aligned with the expectations of commercial banks, venture capital investors, and development finance institutions. FINANCIAL PROJECTIONS
Phase 1: Core Financial Inputs
| Assumption | Value | Explanation / Source |
| Inflation Rate | 18.0% per annum | Based on Ghana’s 2024 average inflation rate reported by Ghana Statistical Service and Bank of Ghana; conservative assumption made for 2025 due to expected monetary tightening. |
| Exchange Rate | GHS 15.00 = USD 1.00 | Based on Bank of Ghana interbank rate (Q2 2025 average) and IMF regional outlook projection for West Africa. |
| Accounts Receivable Days | 15 days | Given the prepayment nature of events and deposits collected upfront, most receivables are short-term (mainly post-event balance settlements). |
| Accounts Payable Days | 30 days | Based on vendor arrangements that allow 2–4 weeks for payment after service delivery (e.g., florists, rentals, lighting technicians). |
| Inventory Holding Period | 45 days | Modular decorative stock (e.g., backdrops, vases, drapery) rotates regularly based on event cycles; a lean inventory model is used. |
| Customer Acquisition Cost (CAC) | GHS 170 per client | Based on planned digital ad campaigns, referral incentives, and consultation logistics. Cost amortized across channels including WhatsApp, Instagram, and wedding directories. |
| Corporate Tax Rate | 25% | Based on standard corporate income tax rate in Ghana (per Ghana Revenue Authority). Assumes compliance with GRA registration and filing requirements. |
Product/Service Revenue Inputs
| Product/Service | Unit Price (GHS) | Monthly Volume | Annual Revenue (GHS) | Yearly Growth Rate |
| Basic Decoration Package (Silver Tier) | 1,500 | 8 | 144,000 | 25% |
| Premium Wedding Setup (Gold/Platinum) | 7,000 | 5 | 420,000 | 35% |
| Full-Service Event Planning | 12,000 | 3 | 432,000 | 40% |
| Funeral Decor Package (Budget Setup) | 2,500 | 6 | 180,000 | 20% |
| TOTAL (Year 1) | | | 1,176,000 | — |
Salaries & Payroll
| Role | Headcount | Monthly Salary (GHS) | Annual Payroll Cost (GHS) |
| Managing Director (Founder – Linda Mensah) | 1 | 6,000 | 72,000 |
| Operations Lead | 1 | 3,500 | 42,000 |
| Client Relations Executive | 1 | 2,800 | 33,600 |
| Logistics/Admin Assistant | 1 | 2,200 | 26,400 |
| Event Setup Crew (In-house) | 2 | 1,800 | 43,200 |
| TOTAL – Core Staff | 6 | — | 217,200 |
Operating Expenses (OPEX)
| Expense Category | Monthly Cost (GHS) | Annual Total (GHS) | Explanation / Source |
| Rent (Office & Storage) | 3,500 | 42,000 | 120 sq.m leased commercial space in Tema, includes design studio and inventory area. |
| Utilities (Power/Water) | 800 | 9,600 | Covers ECG prepaid power, water bills, and fuel for generator (backup). |
| Internet & Communication | 600 | 7,200 | Business Wi-Fi package, office phone, and team WhatsApp bundle for client interactions. |
| Marketing & Advertising | 2,500 | 30,000 | Facebook/Instagram ads, influencer features, Google My Business, flyers, wedding blogs. |
| Transport & Fuel | 1,200 | 14,400 | Van fuel, local Uber/Bolt for staff, minor logistics for consultations. |
| Maintenance & Repairs | 400 | 4,800 | Decor inventory repairs, generator servicing, minor fix-ups at the premises. |
| Office Supplies | 300 | 3,600 | Stationery, printing, cleaning products, decor tags, and packaging supplies. |
| Subscriptions & CRM | 250 | 3,000 | CRM software (e.g., Zoho or Bitrix), Canva Pro, Google Workspace, domain/email hosting. |
| Professional Services | 500 | 6,000 | Accounting, legal, regulatory filings, basic audit/consulting retainers. |
| Insurance (Basic) | 200 | 2,400 | Fire, theft, and public liability cover for office and inventory. |
Asset Purchases & Depreciation
| Asset | Cost (GHS) | Useful Life (Years) | Depreciation Method | Annual Depreciation (GHS) |
| Branded Delivery Van | 85,000 | 5 | Straight-Line | 17,000 |
| Modular Decor Inventory (arches, centerpieces, backdrops) | 60,000 | 4 | Straight-Line | 15,000 |
| Office Furniture & Fixtures | 15,000 | 5 | Straight-Line | 3,000 |
| IT & Office Equipment (laptop, printer, POS, CRM hardware) | 12,000 | 3 | Straight-Line | 4,000 |
| Sound & Lighting Equipment (portable) | 20,000 | 4 | Straight-Line | 5,000 |
| Studio Setup & Interior Fit-Out | 10,000 | 5 | Straight-Line | 2,000 |
Phase 2: Financial Calculations
Revenue Projections
| Year | Product/Service | Units Sold | Unit Price | Revenue (GHS) | Growth Rate |
| Year 1 | Basic Decoration Package (Silver) | 96 (8/month) | 1,500 | 144,000 | — |
| Premium Wedding Setup (Gold/Plat.) | 60 (5/month) | 7,000 | 420,000 | — |
| Full-Service Event Planning | 36 (3/month) | 12,000 | 432,000 | — |
| Funeral Décor Package | 72 (6/month) | 2,500 | 180,000 | — |
| Total Year 1 Revenue | — | — | 1,176,000 | — |
| Year 2 | Basic Decoration Package | 120 | 1,650 (+10%) | 198,000 | +37.5% |
| Premium Wedding Setup | 75 | 7,350 (+5%) | 551,250 | +31.2% |
| Full-Service Event Planning | 48 | 12,600 (+5%) | 604,800 | +40% |
| Funeral Décor Package | 84 | 2,750 (+10%) | 231,000 | +28.3% |
| Total Year 2 Revenue | — | — | 1,585,050 | +34.8% |
| Year 3 | Basic Decoration Package | 150 | 1,800 (+9%) | 270,000 | +36.4% |
| Premium Wedding Setup | 90 | 7,700 (+5%) | 693,000 | +25.7% |
| Full-Service Event Planning | 60 | 13,200 (+5%) | 792,000 | +30.9% |
| Funeral Décor Package | 96 | 3,000 (+9%) | 288,000 | +24.7% |
| Total Year 3 Revenue | — | — | 2,043,000 | +28.9% |
Profit & Loss Projections
| Item | Year 1 | Year 2 | Year 3 |
| Revenue | 1,176,000 | 1,585,050 | 2,043,000 |
| Cost of Goods Sold (COGS) | 329,280 | 443,814 | 572,040 |
| Gross Profit | 846,720 | 1,141,236 | 1,470,960 |
| Operating Expenses (OPEX) | 123,000 | 144,000 | 168,000 |
| Depreciation | 46,000 | 46,000 | 46,000 |
| Operating Profit | 677,720 | 951,236 | 1,256,960 |
| Taxes (25%) | 169,430 | 237,809 | 314,240 |
| Net Profit | 508,290 | 713,427 | 942,720 |
Phase 3: Core Financial Statements
Cash Flow Projections
| Month | Opening Cash | Inflows | Outflows | Closing Cash |
| Month 1 | 0 | 250,000 | 192,000 (capex + startup ops) | 58,000 |
| Month 2 | 58,000 | 70,000 | 40,000 | 88,000 |
| Month 3 | 88,000 | 85,000 | 52,000 | 121,000 |
| Month 4 | 121,000 | 95,000 | 56,000 | 160,000 |
| Month 5 | 160,000 | 100,000 | 60,000 | 200,000 |
| Month 6 | 200,000 | 110,000 | 65,000 | 245,000 |
| Month 7 | 245,000 | 115,000 | 67,000 | 293,000 |
| Month 8 | 293,000 | 105,000 | 63,000 | 335,000 |
| Month 9 | 335,000 | 110,000 | 66,000 | 379,000 |
| Month 10 | 379,000 | 120,000 | 70,000 | 429,000 |
| Month 11 | 429,000 | 125,000 | 75,000 | 479,000 |
| Month 12 | 479,000 | 140,000 | 82,000 | 537,000 |
Balance Sheet
| Item | Year 1 | Year 2 | Year 3 |
| Assets | | | |
| Current Assets | | | |
| - Cash | 537,000 | 950,000 | 1,350,000 |
| - Accounts Receivable | 58,800 | 79,250 | 102,150 |
| - Inventory | 30,000 | 33,000 | 36,300 |
| Total Current Assets | 625,800 | 1,062,250 | 1,488,450 |
| Non-Current Assets | | | |
| - Fixed Assets (Net Book Value) | 146,000 | 100,000 | 54,000 |
| Total Non-Current Assets | 146,000 | 100,000 | 54,000 |
| Total Assets | 771,800 | 1,162,250 | 1,542,450 |
| | | |
| Liabilities | | | |
| Current Liabilities | | | |
| - Accounts Payable | 19,760 | 26,629 | 34,322 |
| Total Current Liabilities | 19,760 | 26,629 | 34,322 |
| Non-Current Liabilities | | | |
| - Long-Term Loans | 250,000 | 250,000 | 250,000 |
| Total Non-Current Liabilities | 250,000 | 250,000 | 250,000 |
| Total Liabilities | 269,760 | 276,629 | 284,322 |
| | | |
| Equity | | | |
| - Common Stock | 60,000 | 60,000 | 60,000 |
| - Retained Earnings | 442,040 | 825,621 | 1,198,128 |
| Total Equity | 502,040 | 885,621 | 1,258,128 |
| Total Liabilities & Equity | 771,800 | 1,162,250 | 1,542,450 |
Phase 4: Financial Analysis & Evaluation
Use of Funds
| Category | Amount (GHS) | % of Total | Business Outcome |
| Equipment & Fixed Assets | 192,000 | 76.8% | Acquire van, décor inventory, lighting equipment, office IT, and furniture to enable service delivery. |
| Marketing & Digital Ads | 30,000 | 12.0% | Launch paid campaigns on Instagram, Facebook, wedding directories; build brand awareness and drive leads. |
| Working Capital Buffer | 15,000 | 6.0% | Maintain liquidity cushion for supplier prepayments, small inventory top-ups, or transport costs. |
| Professional Services & Setup | 8,000 | 3.2% | Cover legal incorporation, accounting setup, domain registration, CRM licensing, and insurance. |
| Total Funding Requirement | 250,000 | 100% | Strategic capital deployment to achieve launch readiness and positive cash flow in 90 days. |
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