Name: Astute Business Consulting
Address: Suite 203 - 204, First Floor, Right Wing, Tiwaah House, Third Ave, Tema, Greater Accra, GH
Telephone: +233548631343

Business Model

1. Is your current pricing still profitable based on 2024 cost increases?

✅ Yes, we've adjusted prices to maintain healthy margins (35-50%+) ❌ No, our margins have been shrinking below 20% 🤷 Not sure, we haven't analyzed profitability recently

2. Have you reviewed your business model in the past 6 months?

✅ Yes, with documented analysis and strategic adjustments ❌ No, it's been over a year since we reviewed 🟡 We've discussed but haven't formally reviewed with data

3. Do you know your break-even point for all major products/services?

✅ Yes, with detailed calculations for each offering ❌ No, we don't track this critical metric 🟡 Rough estimate for the business overall

4. Is your value proposition clearly differentiated from competitors?

✅ Yes, clearly defined and communicated in all marketing ❌ No, we're seen as a commodity with no differentiation 🤷 Not sure how customers perceive our differentiation

Sales & Marketing

5. Do you have a documented sales process with stages?

✅ Yes, fully documented and followed by all team members ❌ No, we wing it with no consistent approach 🟡 Partially documented but not consistently followed

6. Do you promote your business on at least 2 platforms weekly?

✅ Yes, consistent multi-channel marketing with content calendar ❌ No, irregular or no promotion (less than monthly) 🟡 Sometimes, but not weekly or consistently

7. Is 70%+ of your revenue from repeat customers?

✅ Yes, strong recurring revenue from loyal customers ❌ No, mostly one-time sales with low retention 🤷 Not sure, we don't track customer retention metrics

8. Do you track marketing ROI by channel monthly?

✅ Yes, detailed tracking with adjustments based on data ❌ No, we don't measure marketing effectiveness 🟡 Occasionally, not systematically or monthly

Financial Control

9. Do you track weekly cash flow with forecasting?

✅ Yes, with 13-week rolling forecast and scenario planning ❌ No, we don't track cash flow systematically 🟡 Monthly tracking only, no forecasting

10. Can you name your top 3 expenses right now?

✅ Yes, with exact percentages and cost reduction strategies ❌ No, I'd have to look it up in our records 🟡 I know generally but not specific percentages

11. Do you separate personal and business finances completely?

✅ Yes, completely separate accounts and accounting ❌ No, they're mixed making accounting difficult 🟡 Mostly but with some personal expenses mixed in

12. Do you have a financial contingency plan?

✅ Yes, with 6+ months reserve and crisis management plan ❌ No contingency plan - operating month-to-month 🟡 Some reserves but no formal written plan

Customer Experience

13. Do you have a structured way to collect customer feedback?

✅ Yes, systematic collection and quarterly review process ❌ No formal feedback process - we guess what customers want 🟡 We ask occasionally but not systematically

14. Is your team trained on handling complaints effectively?

✅ Yes, with documented procedures and role-playing exercises ❌ No formal training - they handle as they see fit 🟡 Some guidance but not formal training program

15. Do you follow up with customers after a sale?

✅ Yes, structured follow-up process with multiple touchpoints ❌ No, transaction ends at sale - no follow-up 🟡 Sometimes, but not consistently or systematically

16. Do you measure customer satisfaction systematically?

✅ Yes, with NPS or similar metrics tracked quarterly ❌ No formal measurement - we assume they're satisfied 🟡 We ask but don't track systematically over time

Team Performance

17. Do all team members have clear KPIs aligned with business goals?

✅ Yes, with quarterly reviews and performance incentives ❌ No formal KPIs - they know generally what to do 🟡 Some roles have KPIs but not all

18. Do you hold weekly performance check-ins?

✅ Yes, structured 1:1s with all staff and documented notes ❌ No regular check-ins - only when problems arise 🟡 Monthly or irregular check-ins without structure

19. Are underperformers held accountable with improvement plans?

✅ Yes, documented PIPs with 30-60-90 day follow-ups ❌ No, we tolerate underperformance to avoid conflict 🟡 Sometimes, but not consistently documented

20. Do you invest in team training and development yearly?

✅ Yes, structured training budget with 20+ hours per employee ❌ No training investment - learn on the job 🟡 Occasional training when absolutely needed

Documentation & Structure

21. Do you have written SOPs for key processes?

✅ Yes, comprehensive SOPs for all areas with version control ❌ No written procedures - tribal knowledge only 🟡 Some documentation but incomplete or outdated

22. Is your business fully legally registered with GRA/RGD?

✅ Yes, all registrations current with compliance audits ❌ No, not fully registered - operating informally 🟡 Partially registered but some gaps remain

23. Do you keep monthly business performance reports?

✅ Yes, comprehensive monthly reports with trend analysis ❌ No regular reporting - just basic bookkeeping 🟡 Basic financials only without operational metrics

24. Do you have a succession plan for key roles?

✅ Yes, documented for all critical positions with cross-training ❌ No succession plan - high risk if key people leave 🟡 Informal plans but not documented or tested

Growth Readiness

25. Do you have a written 6–12 month growth plan?

✅ Yes, detailed roadmap with metrics and accountability ❌ No formal plan - taking things as they come 🟡 Ideas in our heads but not formalized or written

26. Do you know exactly how much funding you need to scale?

✅ Yes, detailed financial projections with scenario planning ❌ No clear funding requirements - would guess if asked 🟡 Rough estimates only without detailed breakdown

27. Have you done a comprehensive business diagnostic in the past year?

✅ Yes, with action items implemented and measured ❌ Never done a formal diagnostic assessment 🟡 Years ago but not recently or comprehensively

28. Do you have a clear, defensible competitive advantage?

✅ Yes, documented and measurable with customer validation ❌ No clear advantage - competing mainly on price 🤷 Not sure how we compare objectively to competitors

29. Are you actively exploring new markets or segments?

✅ Yes, with pilot programs and test marketing ❌ No, focused on current market with no expansion plans 🟡 Researching possibilities but no concrete action

30. Do you have a risk management strategy?

✅ Yes, documented with mitigation plans for top 5 risks ❌ No formal risk management - react when issues occur 🟡 Ad-hoc risk discussions but no written strategy

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